I've been driving for dollars the past few days, and I'm really curious about a few things.
I definitely see the benefit of driving the streets and getting to know the neighborhood. I also see the benefit of "quality" when it comes to leads, and how leads generated via driving myself will most likely not be mass-mailed by those purchasing lists off the internet.
Neither of the above facts need to be argued, because I 100% agree.
My question has to do with time. Is it more beneficial to spend all my time driving the streets to gain free leads, only to later spend the money on the mailing campaign of maybe 100-500 leads over a few weeks? Or is it better to raise $5,000 from an investor for a 5,000 piece mailing campaign and spend my immediate time negotiating deals?
My personal opinion is with time saved and money spent on a good mailing campaign - but I've been wrong before.
I drove a few hours the other day and averaged 4 leads per hour, and drove today averaging 10-12 leads per hour. Obviously depends on the neighborhood, but the point is it will take me weeks to build a list that's worth mailing, and I'll still have to spend money to mail letters.
I could go to friends, family, local investors and offer a deal in exchange for a mailing campaign, and have 5,000 mailers sent out this month instead of waiting multiple months to get that many leads.
In the long run, I could obviously have interns or bird dogs driving for dollars for me. But in my opinion, it's a waste of time for me currently. I'm 100% efficiency driven and hear a lot from role model entrepreneurs like Grant Cardone and others talk about spending your time on the things that make you money (Like negotiations). But like I said, I've been wrong before.
I'd like to know everyone's thoughts!