Originally posted by @Jay Hinrichs:
@Adrien C. @Bennet Sebastian I acutally started my real estate career passing paper ( as its called in the industry... when I was 10 years old.
My dad was a RE salesmen.. and did not like the 2 leads a week he got from the company... these are called company leads.. think movie (Glenn Garry Glenn Ross a must see)... So he asked management if he could produce his own leads.. and it was allowed.
Well direct mail was 10 cents a piece so that was too expensive in 1966... So he went out and bought a printing press.. Put it in the garage and taught me how to print off the door hangers. I had to do this 2 hours everyday after school...
Great story Jay! Thanks for sharing. Kudos to you and your dad for the hard work and dedication. He obviously instilled these traits in you.
I suppose like with most marketing strategies the key is repetition and persistence. You guys took it to a level I wouldn't have imagined doing but getting a lead from every 100 pieces is pretty good and probably encouraged your dad to invest more time and money into this strategy which ultimately paid off big time.