@Hattie Dizmond Hattie, thank you for your insight. Consistency does seem to come up a lot from the podcasts and forums. Great idea about being close to the area and considering schools, hadn't heard that before. What list service do you use? I've heard melissadata and listsource...post card mania.
@Devan Mcclish Devan Mcclish, thank you for your response. I listened to a podcast that mentioned high equity, I think that is going to be an anchor for any list I pursue. I haven't figured out how to actually select this is a "required field" on List Source. Also, probate does sound like a good strategy. Few questions with that... 1) Who are you using to purchase your lists? 2) Do you think it smart to stick to just one target market for the first round of mailers? 3)Being probate and people potentially wanting to get rid of these homes quick, do these lists tend to become "dated" quicker...or are they still profitable to market to for about 6 months?