Quote from @Sean Bramble:
It's a great "step 1" to identify a few markets you might want to search in. Keep in mind though that higher gross ROI markets are often that way for a reason: sketchier regulatory outlook, lack of quality contractors in the area, etc. Basically harder to do business. Many long-distance investors prefer the Smokies, FL beaches, etc for this reason even though average yields are lower. But this software will certainly open your eyes to all of the places you could invest.
Also recognize that the individual deal matters way more than market averages. If you were starting a restaurant you wouldn’t necessarily ask “what are the best restaurant markets in the US to invest in?” … so why do that with hospitality assets? Go look at Marriott’s portfolio across the US … it’s not like every Courtyard is clustered in 2 or 3 markets … they are literally everywhere. And I’m sure many of their locations in what you or I would consider “the middle of nowhere” are killing it. That should tell you something.
There is such a large disparity in performance across STRs even within a given market and home size/ type … that should also tell you something. Recognize that it is the hospitality business contained within the real estate you buy that matters most. A lot of us here on BP are RE investors and tend to downplay the hospitality piece - don't make that mistake. And in the same way that paying too much in rent can sink a restaurant, paying too much for an STR property will kill cashflow.
Anywho- long winded way of saying it's helpful, but don't choose a market solely based on gross ROI averages when we know performance can deviate significantly from averages based on how you design/ manage
Also, thanks for calling out the hospitality piece! I hadn't really focused on that part but I think this is a huge opportunity for me. I've spent my entire career leading Customer Experience teams across a variety of industries that I can really leverage here (7 years managing courtside season ticket accounts for an NBA team, 2 Global retail/dtc brands, and now a real estate tech company).
I will really enjoy the hospitality part and am more than happy to chat with others on the Customer Experience challenges that they may be dealing with!