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All Forum Posts by: Brady Morgan

Brady Morgan has started 2 posts and replied 39 times.

A deposit at the start of a build is normal, this usually pays for materials and labor to get started. I would be very concerned about someone holding the 50k deposit for finish work at the end.. What would stop him from just not coming back to finish once he gets the last payment from you? Makes himself an extra 50k for nothing. We always like to believe they wouldnt do that, but believe me, it happens, even when you dont expect it. Ask me how I know.

If funding is becoming problematic, then tell him to use that 50k, and when its 80-90% used up come back for another check. That will buy you some time to get more capital together, and you know that money will be used to perform the job.

With more risk comes more reward. But you should be able to target that upper demographic segment and still move a house in a few months if you are in the correct markets. For me at least, doubling my profit is well worth the extra two months of expenses on the market.

If you truly want to go the affordable route then you will want to more or less mimic the big builders, and make up for the smaller margins with volume and economies of scale. Thats why they usually build up to a dozen houses on one street all at the same time. Thats how it makes sense from a business perspective.

Post: Looking for my first home build

Brady Morgan#1 Land & New Construction ContributorPosted
  • WY
  • Posts 41
  • Votes 23

Congratulations on getting licensed! That is a huge step that will open up a lot of potential for you. I started as an investor myself, left a corporate career to work in construction and now im a builder doing specs and rentals for my own portfolio. I have also recently started a YT channel to teach others how to GC and be profitable, message me for the link or just search my name on YT.

My first piece of advice is not to shop banks until you have engineered plans. Lenders are way more likely to lend a project that already has some work put into it and that they can get an appraisal on. No plans and they have nothing to judge the project by. If you can purchase the land yourself that will go a long ways, however it is possible to get the bank to pay for the land and use your "GC fee" on the build as equity allowing you to start with very little capital (10k maybe), typically the lender needs to have a relationship with you for this though.

If it were me I would find a potential lot for sale, get some plans, and get engineering done so its ready for permit. I would prefer to purchase land with cash then get permitting done then find financing, although personally I actually build with cash now so I dont have financing costs unless I hold it as a rental in which case I finance when it is completed. But you will likely have to build some specs and save the profits for a while before you can build with all cash.

Lots more I could say about the topic, I enjoy helping others learn the process, which is why I started my youtube channel. Just some build series videos right now but I will start creating more content and live streams discussing construction management, business, investment strategy, etc. soon, so if you are interested check it out.

Quote from @Devin James:
Quote from @Brady Morgan:

Appreciate you sharing your numbers, always interesting to see what costs are in other parts of the country. I actually just did a live stream yesterday on my channel (youtube.com/@brady_morgan) that went over this exactly. In particular the part where I talk about market, is important. It looks like you are doing an affordable build based on the cost but hard to say since you didnt provide info on the build itself such as square footage and finishes. Also, you didnt mention any financing costs, was this built with cash or do you roll that into your cost of construction?

Thanks! 

The home is 4bed/3bath and 1990sqft

Finishes= quartz countertops, fully tiled showers, 8ft doors, LVP flooring throughout

Financing isn't included in Gross Margin. 

To calculate Net Profit, we need to deduct: Construction Financing, Investor Capital, Overhead, Insurance, Warranty, Etc.


Finishes sound okay, but I would build a little bigger. Under 2000sf for 4bd/3ba is small. You need to target upper middle class, second or third time home buyers, to get the best profits in a spec. Theres a reason very few builders do affordable homes these days unless your goal is to do charity work. Wish that wasnt the case but it is what it is.

Post: Looking to build some new spec homes

Brady Morgan#1 Land & New Construction ContributorPosted
  • WY
  • Posts 41
  • Votes 23
Unless you use a local professional familiar with the market, who you trust, best way to know a good deal is to study the market. Watch it for a while, track listings, see what sells and what doesnt, what areas move quickly, etc. Otherwise its all about the classic location location location. Is it on a busy street, does it have a view, etc..

Post: STR to Custom Home Builds

Brady Morgan#1 Land & New Construction ContributorPosted
  • WY
  • Posts 41
  • Votes 23
Quote from @Jay Hinrichs:
Quote from @Brady Morgan:
Quote from @Jay Hinrichs:
Quote from @Brady Morgan:

A few suggestions from an investor turned builder.

Learn the code for your area forward and backward. Just about everywhere in the US uses some version of IRC for its base code and then makes some changes to that as they feel necessary for their locality. I would suggest starting with reading the IRC book all the way through multiple times. Then add any other codes required where you want to build and study those as well. Do not rely on your subcontractors to know/perform the code correctly for your area. This is one of the biggest things that people dont think about when they decide to skip hiring a GC.

Become a familiar face with your local planning and zoning board/committee. This is who will approve or deny your plans when you apply for a permit. Go to some meetings ahead of applying, talk to the members of the board and ask questions if you have any. A lot of problems that arise during permitting and planning can be avoided by being proactive.

Build relationships with sub contractors. This is a tough one for new builders. The good subs in your area will likely have plenty of work already and may not even return phone calls. This is one area where it helps tremendously to have per-existing relationships with people in the industry such as family or friends. The best way to get through the door with subs is a recommendation/connection from someone they respect. Also talk to the local building inspectors and find out who they recommend and who they constantly have problems with. I am also the building inspector for my small town and I certainly know who the good subs are and arent. On the topic of building inspectors, make them your best friend. They can make or save a lot of headaches for you. Make sure you understand exactly what they want to see and when, all through the build process. Nothing will piss off the inspector faster than missing an inspection.

My last piece of advice, in an effort to not make this a book length post, deals with the money. You need to know what things cost. I have spreadsheets filled with material lists for every phase of the build that includes pricing for materials as well as labor, and sources that I use for them. Underwriting a new construction is like a flip on steroids in terms of volume, however you will find that you can get a much more accurate budget in the end because unlike a flip, there are very few unknowns going into it. The trick is just not forgetting something.

Hope this helps! I am a big proponent of self GCing new construction investments, as long as it is done correctly. Not an easy thing, but saving 20% or more on the cost of a new home seems well worth the time and effort if you ask me. I am currently working on starting a youtube channel that will teach what I have learned in becoming a builder, along with following some of my builds start to finish.


you live and die by your sub contractor relationships.. this is the key in my mind. I am an accidental builder IE lent to builders who went busto and had to take over the projects. that was in 2013 muddled my way through the first 4 projects that I had to take over .. then felt WTF I am putting up all the money basically and taking the lions share of the risk why dont I just try to do it all.. Since i had capital and had access to my commercial banks for the best rates possible on vertical and horizontal loans.. So if I can do it anyone can I had really zero experience . I did get my GC license which in Oregon is all law so it was simple test for me.
so now here we sit 500 or so spec / pre solds later and well its been a wild ride.. But worth the effort.  having a local commercial Banker is key I would never go with a national HML for construction.. unless I absolutely had to .. like right now I am at 1/2 point and 7%  for my vertical loans no junk fees and my bank even pays or the appraisals . :)  these are not credit score loans ( I mean I have a credit score) but thats just a formality its all about capital and relationships with your bankers and deposit relationships thats key as well.
Yes your relationships with sub contractors will be a huge factor in profitability, both direct and indirect. Hard to overstate the importance of it. Always have backup subs as well, and in my case I have spent time learning all the trades so in a bind I can fill in and get it done myself if I have to. Just this year I had a longtime foundation contractor get into some trouble and never came back to do the slab so I could start framing. Luckily I have a good relationship with another concrete guy and he squeezed me into his schedule the following week. Saved me a lot of wasted time on the job.

It really is one of those things that seems more daunting than it is, getting into managing new construction. Hard not to when you look at the portion of the profit the GC takes on a build. Once you get past the initial learning curve and have some basic knowledge, it gets a lot easier though and at that point most knowledge gaps can be filled as they come up.

You are absolutely right about the lending. I briefly worked in commercial lending after I finished grad school and that really opened my eyes to the inner working of that industry. Personally I like to build with cash to avoid the extra expenses, so I dont actually finance anything until its done and I have decided to hold it. Not the most scalable method, but I like the benefits it affords me while I am still a smaller operation.

Completing 500 builds in just over 10 years is impressive for someone who just sorta fell into it. You clearly found an excellent niche for yourself, hoping to do something similar myself.

 I could not have done it without my banker of 30 years  one.. and two my wife.. She is an integral part of our construction business.. And I have only GC ,d one project one couple mil spec home everything else I hire a GC.. who is really a site super.. I control all the money and pay all the subs directly.. that's how we got in trouble the first time GC not paying subs..

But by and large I like the construction as the sub trades are far more professional than most any one who is doing rehab work on houses.. U know bill once a month after work is done etc 


Absolutely right! Its a whole different caliber of contractor you deal with in new construction (typically).

Post: STR to Custom Home Builds

Brady Morgan#1 Land & New Construction ContributorPosted
  • WY
  • Posts 41
  • Votes 23
Quote from @Jay Hinrichs:
Quote from @Brady Morgan:

A few suggestions from an investor turned builder.

Learn the code for your area forward and backward. Just about everywhere in the US uses some version of IRC for its base code and then makes some changes to that as they feel necessary for their locality. I would suggest starting with reading the IRC book all the way through multiple times. Then add any other codes required where you want to build and study those as well. Do not rely on your subcontractors to know/perform the code correctly for your area. This is one of the biggest things that people dont think about when they decide to skip hiring a GC.

Become a familiar face with your local planning and zoning board/committee. This is who will approve or deny your plans when you apply for a permit. Go to some meetings ahead of applying, talk to the members of the board and ask questions if you have any. A lot of problems that arise during permitting and planning can be avoided by being proactive.

Build relationships with sub contractors. This is a tough one for new builders. The good subs in your area will likely have plenty of work already and may not even return phone calls. This is one area where it helps tremendously to have per-existing relationships with people in the industry such as family or friends. The best way to get through the door with subs is a recommendation/connection from someone they respect. Also talk to the local building inspectors and find out who they recommend and who they constantly have problems with. I am also the building inspector for my small town and I certainly know who the good subs are and arent. On the topic of building inspectors, make them your best friend. They can make or save a lot of headaches for you. Make sure you understand exactly what they want to see and when, all through the build process. Nothing will piss off the inspector faster than missing an inspection.

My last piece of advice, in an effort to not make this a book length post, deals with the money. You need to know what things cost. I have spreadsheets filled with material lists for every phase of the build that includes pricing for materials as well as labor, and sources that I use for them. Underwriting a new construction is like a flip on steroids in terms of volume, however you will find that you can get a much more accurate budget in the end because unlike a flip, there are very few unknowns going into it. The trick is just not forgetting something.

Hope this helps! I am a big proponent of self GCing new construction investments, as long as it is done correctly. Not an easy thing, but saving 20% or more on the cost of a new home seems well worth the time and effort if you ask me. I am currently working on starting a youtube channel that will teach what I have learned in becoming a builder, along with following some of my builds start to finish.


you live and die by your sub contractor relationships.. this is the key in my mind. I am an accidental builder IE lent to builders who went busto and had to take over the projects. that was in 2013 muddled my way through the first 4 projects that I had to take over .. then felt WTF I am putting up all the money basically and taking the lions share of the risk why dont I just try to do it all.. Since i had capital and had access to my commercial banks for the best rates possible on vertical and horizontal loans.. So if I can do it anyone can I had really zero experience . I did get my GC license which in Oregon is all law so it was simple test for me.
so now here we sit 500 or so spec / pre solds later and well its been a wild ride.. But worth the effort.  having a local commercial Banker is key I would never go with a national HML for construction.. unless I absolutely had to .. like right now I am at 1/2 point and 7%  for my vertical loans no junk fees and my bank even pays or the appraisals . :)  these are not credit score loans ( I mean I have a credit score) but thats just a formality its all about capital and relationships with your bankers and deposit relationships thats key as well.
Yes your relationships with sub contractors will be a huge factor in profitability, both direct and indirect. Hard to overstate the importance of it. Always have backup subs as well, and in my case I have spent time learning all the trades so in a bind I can fill in and get it done myself if I have to. Just this year I had a longtime foundation contractor get into some trouble and never came back to do the slab so I could start framing. Luckily I have a good relationship with another concrete guy and he squeezed me into his schedule the following week. Saved me a lot of wasted time on the job.

It really is one of those things that seems more daunting than it is, getting into managing new construction. Hard not to when you look at the portion of the profit the GC takes on a build. Once you get past the initial learning curve and have some basic knowledge, it gets a lot easier though and at that point most knowledge gaps can be filled as they come up.

You are absolutely right about the lending. I briefly worked in commercial lending after I finished grad school and that really opened my eyes to the inner working of that industry. Personally I like to build with cash to avoid the extra expenses, so I dont actually finance anything until its done and I have decided to hold it. Not the most scalable method, but I like the benefits it affords me while I am still a smaller operation.

Completing 500 builds in just over 10 years is impressive for someone who just sorta fell into it. You clearly found an excellent niche for yourself, hoping to do something similar myself.

Post: Building my first spec home!

Brady Morgan#1 Land & New Construction ContributorPosted
  • WY
  • Posts 41
  • Votes 23
Quote from @Brady Morgan:
Would love to hear more details on this. As a builder/investor myself some of your estimates seemed a little off to me, but those can be very market specific so its hard to say. I am not surprised it took longer than 6 months. Profits should be higher as well. As a builder, I target about 15-20% profit per build ($500k-800k price range, low-mid in my area). I actually recently started a youtube channel where I will be uploading videos to help investors (or anyone else interested) learn how to self-GC new construction. Its a steep learning curve but very rewarding if you stick with it. My channel is youtube.com/brady_morgan if you would like to check it out. Just have some build series videos up right now but will start some more informational content around build management and investment very soon (working on it now).

Forgot the @ in the link, it should be youtube.com/@brady_morgan (sorry still kinda new to social media stuff, I dont use it much).

Post: STR to Custom Home Builds

Brady Morgan#1 Land & New Construction ContributorPosted
  • WY
  • Posts 41
  • Votes 23
Quote from @Shannon Vistisen:

@Brady Morgan You are a life saver!!! Bookmarking your youtube channel as soon as you share it :)


Haha wow completely forgot to leave the link. youtube.com/@brady_morgan

Post: Building my first spec home!

Brady Morgan#1 Land & New Construction ContributorPosted
  • WY
  • Posts 41
  • Votes 23
Would love to hear more details on this. As a builder/investor myself some of your estimates seemed a little off to me, but those can be very market specific so its hard to say. I am not surprised it took longer than 6 months. Profits should be higher as well. As a builder, I target about 15-20% profit per build ($500k-800k price range, low-mid in my area). I actually recently started a youtube channel where I will be uploading videos to help investors (or anyone else interested) learn how to self-GC new construction. Its a steep learning curve but very rewarding if you stick with it. My channel is youtube.com/brady_morgan if you would like to check it out. Just have some build series videos up right now but will start some more informational content around build management and investment very soon (working on it now).