You know how many times in 20 years of doing real estate I have heard the sky is falling the fees are too high and so and so company is going to replace brokers and agents because fees are high? Hundreds of times and I have seen the discussions on here dozens of times.
The discount companies often do not care about consumers because they make it up with VOLUME.
To do volume generally acceptable standards of service have to fall. Now some can build in teams and still maintain a decent quality per transaction but much harder to do.
There is a human element to real estate that consumers crave when making one of the biggest investment decisions of their lives.
Maybe one day in 20 to 30 years AI will become so mainstream and the younger generation will embrace it as a normal way of doing things.
My research has shown talking with thousands of millionaires over the phone the last 2 decades wanting to invest in commercial real estate that technology adoptability on average varies by age.
Lots of 70 and 80 year olds have snail mail only. Not saying all but a big percentage.
50 to 60 year olds might have a cell phone and be on the computer
30 to 40 year old familiar with zoom meetings, texting, cell phone, computers
kids to 20 year olds embracing group text, videos, all emerging technology etc.
Of course this is not an absolute but in general as the age goes up the use of technology goes down.
I could retire today if I wanted to and live off of the money the rest of my life. 48 years old now.
Any industry out there has a certain golden age run up where those get in with the right timing and determination can do something magical. After that arc that industry is just like an inflated stock it gets diluted with too many people jumping in. Now the next culling of the herds and up wave if the specific industry has one can present future opportunities again to capitalize on.
What I do is instead of focusing on volume I focus on quality.
Maybe I do 15 transactions a year but each deal is six figures income. Often these buyers are investing life savings from decades at a job or their own business. They might have sold the business and now want to plan for retirement passively. They do not want the discount broker they want one of the best in their field to put odds in their favor of buying a good investment.
Since I am already wealthy I can tell them what I really think about a potential investment whereas the brokers needing that money in the moment to do a transaction struggle with paying their bills versus being completely open about what they think with an investment. Sure there are some without money the brokers and agent starting out that have integrity but odds generally better with those brokers and agents that do not need the money to survive.
I just do not see someone saving up 5 or 10 million to invest and then having a computer spitting out a formula telling them what to do. They want to talk to a real person that has decades of experience and a specialist in such a space.
Recently I had a residential agent friend and others using AI now to doctor up photos and make them look better. I strongly disagree with that today using tech to create fake worlds and personas just to try to get business on the basis of a deception.
Instead be authentic with all of yourself and put yourself out there. When people want to work with you the connection will be real and hopefully long lasting.
If you are just like all the other brokers and agents out there then expect the same results. You need a differentiator, an edge. Something that says ( Hey I am special to work with ). People then engage you on services offered and not on price.
Between being selective on clients and making my own investments my net worth grows 7 to 8 figures each year. I do not need all the clients just the right ones for my business model. When agents are first starting out they tend to have little direction and knowledge. Same thing with buyers which is why new agents and new buyers to a space often can have disastrous results without proper guidance.
I do agree barrier to entry should be much higher than what it is. Last down cycle I think 1 million agents just about left the space. Most do maybe 1 to 2 deals a year with clients and then personal investments.
Lots of them do not make the commitment to excellence which is why they never excel to their potential. Instead they swim in mediocrity which is a majority of the public at large these days. They are doing the minimum and expecting a maximum result which is why they are often disappointed wondering aimlessly through life wishing for dreams that never come to be.
There can be no plan B. If you have a plan B you have already accepted failure for plan A you are just waiting for it to happen. That makes you give minimal effort and say (see it didn't work). If instead plan A was the only option or you lose everything then you have to get real with yourself and put in maximum effort to try and be successful. Not every endeavor in life will be a massive success but not trying you will always wonder what if.
The first million I made was very hard and a lot of sacrifice. When you make the first million the hucksters come out in droves ( think of marketing people telling new businesses that have just opened what the latest and greatest thing is to spend money on ). They try to separate you from that million because they know those worth 10, 100 million won't be as easy targets and will tell them to F'off.
Keeping that million and turning it into multi-millions, tens of millions, hundreds of millions takes a different skillset.
People will still be talking years to decades from now about this topic. No matter how flat a pancake it forever has 2 sides.