@Matt Ray
There are a lot of different factors to consider and what you place emphasis on will largely depend on your RE investing goals, risk tolerance and available cash for property purchase. I say this because what matters to some people may not matter to you and vice versa.
With that being said, here are some things you can look at:
++ Geographical Location ++
- How far is it from where you live: The closer to you, the better, so you can go there to look at neighborhoods and properties when looking for deals or if something happens. If not close, look for a place with a non-stop flight from your city.
- Climate: I prefer milder climates, as extreme hot or cold temperatures tend to wear the properties more. This will reduce maintenance costs and capital expenditures. There is also some evidence that suggests most people would prefer milder climates to any extremes and are actively moving there.
- Disasters: No significant probability of a natural disasters like hurricanes/tornados/floods/fires, unless you're OK with the risk or going to pay for extra insurance.
++ Population ++
- Size: I think focusing on metropolitan areas with a population above 1 million is a good start. Markets smaller than that can be good, but you really need to know the area to estimate rental demand. With populations above 1 mil, it's usually a safer bet.
- Growth: I like to see a progressive population growth over the last 5-10 years, or good reasoning why population growth is expected within the next 5-10 years if it hasn’t been present in the past.
++ Economy ++
- Diversity: No dependence on a single job sector/industry – availability of diverse job opportunities.
- Job/Economic Growth: Progressive job and GDP growth over the last 5-10 years, or good reasoning why job growth is expected within the next 5-10 years if it hasn’t been present in the past.
++ Real Estate Prices ++
- Median Price: How much is an average house worth? Depending on your available cash at hand and the type of financing you will be using, you will not be able to invest in some markets because entry points are too high for you.
- Cash Flow vs. Appreciation: I tend to lean more toward cash flow, however I like markets with strong demographics that will naturally yield appreciation. I never invest on appreciation alone, but it's a nice bonus when it happens.
- Average Rent to Value: In some markets prices are really high, but rents are not. Other markets prices are low, but so are the rents. Ideally you would find a market that has lower prices, but higher rents. I like markets that have an average 2% Rent to Value ratio.
++ State Legislature ++
- Some states are more landlord-friendly than others. I don't put too much weight on this, but if I can't decide otherwise, I will look at this.
Hope this helps!