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All Forum Posts by: Anthony Sarrouf

Anthony Sarrouf has started 5 posts and replied 13 times.

Post: Direct Mail - Branded vs Non-Branded?

Anthony SarroufPosted
  • Columbus, OH
  • Posts 13
  • Votes 7
Originally posted by @Colby Hager:

@Anthony Sarrouf

First of all, don’t go hand written on a postcard. How handwritten got so convoluted that it shows up on a crappy postcard is beyond me.

Second, don’t go all sleek design and branded. Are you a realtor? Do you want to get a listing? Or are you trying to get a steal from someone who is looking to get cash for their dump like yesterday?

Guy/Gal who needs to sell their house fast for cash doesn’t care about your company, your neat graphic and your well thought out color scheme.

You need a postcard that halfway pisses people off. If you do it right, most people calling your number are going to cuss at you. If this happens, you are on the right track. I’m envisioning a headline like “FINAL NOTICE” on an official looking postcard.

That really makes people who were never going to sell you their house anyways really mad.

You know who it doesn’t make mad?

The guy who desperately needs to sell his house and doesn’t care about your offensive misleading headline because he read your message and realized you might help him.

This needs to be on the cheap card stock. Smallest available. After your anger inducing headline, convince the seller you know what they are going through and can help them.

If you don’t like this method, then spend all of your effort on your postcard getting them to visit your website and convert them there. Only do this if your website is good enough to actually convert motivated sellers.

Since you asked, I think you should take the make people angry route.

Bonus tip, record the incoming calls so you can get a good chuckle out of all the threats to call the FBI for mail fraud.

Good luck!

That's really interesting!
Here's some backstory
I'm not trying to get listing leads, I'm trying to get off-market deals. Reason I'm preferring to go branded, is because I do have a website and a brand, and I'd like to continue growing it. I also feel more comfortable dealing with sellers as a company because it makes them more comfortable most of the time as well.

What you're mentioning about the lowest quality smallest size postcard with misleading and offensive headlines is exactly the opposite of what I thought works lol.

Also, I think it matters, but I'd like to get your opinion on that as well. Do the type of leads matter in terms of choosing the small misleading postcard vs the big company branded ones? I'm targeting high medium to high motivation lists (evictions, divorce, etc...).

Post: Direct Mail - Branded vs Non-Branded?

Anthony SarroufPosted
  • Columbus, OH
  • Posts 13
  • Votes 7
Originally posted by @Braden Smith:

Typically you will get more responses with the generic postcards, but lower quality leads. With the company branded material you get less leads but better quality. Personally I use all company branded material in all my marketing because I dont have time to sift through tons of crappy leads.

This reminds me of PPC leads. People who get bombarded from other wholesalers, but just want to go the "professional looking" way. Thanks for your input

Post: Direct Mail - Branded vs Non-Branded?

Anthony SarroufPosted
  • Columbus, OH
  • Posts 13
  • Votes 7

In your Direct Mail postcards, do you vote for a branded postcard, with your branded website following the specific design language of your brand, or do you vote for the handwritten non-branded personal postcard coming from the concerned rich neighbor down the street?

And why?

@Joanne Eriaku

Thanks for your input, but I don't think I understand what that software does.

If I only have "123 Main St, City, State, Zip code", will it provide me with all the other info I was looking for?

I could find this information by searching for the property on the county auditor manually, but I'm trying to skip the manual search and get that info provided to me by a software.

Hello!

I have a list of addresses I am potentially interested in on an Excel sheet. Instead of manually checking each property through google maps or the county auditor site, I'd like to upload my list into this software and get it back with more property info. I provide the address, and hopefully get back the following:

Legal Description (optional)
Mailing Address if available from the county
Parcel ID (optional)
Property Value
Room Count
Year Built
Property Use (Most Important, example: Vacant Lot, SFR, Multi-Fam, etc...)
Bonus if I get mortgage info as well however I don't strongly believe in the accuracy of that info.

I am relying on Deal Machine right now to give out some of that info, but I don't get a high hit rate, and the most important feature isn't given.

Thanks in advance for any help!
Anthony

Originally posted by @Russ B.:

It might also be worth helping the roommate understand that evictions can turn up in background checks as soon as they're filed

 

That's what I'm hoping will solve the situation when the roommate finds out about that if she didn't know. 

Originally posted by @Marcello Di Gerlando:

 You may want to chat with a local real estate attorney for 30mins. You wont regret it.

Probably what will happen if the easy options fail! (check my post above for what I'm planning to do)

@Patricia Steiner

Thank you for your kind words!
I think the plan will be as follows:

-ask the homeowner to talk to the roommate and tell her that she needs to be gone before closing
-ask the homeowner to do a notice to vacate if the above fails
-then offer $ for keys
-then I talk to her and see if I can figure something out with her
-then if all the above fail over a 7-10 days period, will advise her to start
with the eviction process which I think is the definitive solution. Talking to an attorney will probably jump her straight to the eviction process, which I will advise her to to when the first few options fail.

I will not close on it until it's vacant. We have this written in the contract as a contingency.
Will she have to go through a regular eviction process? Will the roommate be able to fight it?

I am trying to help the homeowner in making this as quick and easy as possible. It's definitely for my benefit as well.

Hello everyone!

I need your help on an eviction case.
I just signed a contract on a property today. The situation is pretty messed up so I thought about reaching out to the group to see if anyone have heard of a similar one. I'm in Columbus Ohio, Franklin County.

Property is owned by Homeowner (A). Homeowner (A) is the only person on the title, on the deed and on the mortgage.
She purchased the property in 2007, and her friend/roommate or whatever you want to call her has been living with her since then.
Some time ago, her roommate left for 7 months. When she came back, she wasn't allowed in by Homeowner (A), but cops let her in because she's been living there for so long and "receives mail to the property".
She doesn't like the idea of Homeowner (A) selling the house, and messed up a few showings with a realtor from the past.
She also used to pay Homeowner (A) a portion of the mortgage to her directly just to partially contribute. There is no documentation of this, except for this month... When she found out about Homeowner (A) possibly selling the house to an investor sight-unseen, she paid the lender the monthly payment directly, so now there is documentation. I am not worried about trying to claim ownership or anything, since mortgage is under Homeowner (A)'s name. I'm worried about the eviction process to get the roommate out of the property so we can close on it.

Due to the fact the roommate has been living there for so long, does not have a lease and doesn't pay rent, I am asking for a few tips to give her in regards to the eviction process and making it as efficient as possible. What are your thoughts?

Also, the purchase agreement does have an extended inspection period, a clause that says roommate needs to be vacated, and a portion of the purchase price held in escrow and only will be released to the seller if the roommate does not ruin the property when evicted.

Thanks in advance.