The following article is from the National Association of Realtors, It completely makes sense it is the agents knowledge, work ethics and personality that makes the deal not the name of the company.
Article from NAR;
you know the names, even if you're only a casual observer of the real estate market. Coldwell Banker, Re/Max, Century 21. The list goes on. And so do the ads, because national real estate brands blast away at consumers with marketing that ranges from TV spots and local signage to search engine optimization and social media. Clearly, competition is fierce for those brands. But if you're a buyer or a seller, does the brand name really matter?
The choice
Of factors that go into picking a real estate agent, some evidence suggests that brand name isn't important. According to data from the National Association of Realtors, only about 3 percent of buyers and 4 percent of sellers report considering an agent's association with a particular firm to be an important factor in hiring that agent
Read more: http://www.bankrate.com/finance/real-estate/does-brand-matter-pick-agent.aspx#ixzz3oSoensEf
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