How do you go about deciding where to invest:
You say you are feeling overwhelmed.
Overwhelm comes from our thinking, not how many decisions there are to make.
What thoughts are creating the overwhelm?
What would you need to think to feel clarity and in control while beginning investing?
To answer the question "What factors would you look at to determine where to invest?" These are some that I look at:
1. I would look at overall cap rates of the area - (to calculate cap rates, you divide the total Net Operating Income by the total purchase price) certain areas tend to have higher returns than others.
2. I would also look at job and population growth.
3. Ask yourself if you think people will continue to move here? Are there new companies coming in? Is the city doing any revitalization? Is this a desirable place for people to live?
4. Next, can you go just outside of a growing city? This is called investing in "emerging markets" where you can force appreciation (i.e. make the property worth more without actually repairing or remodeling it) just by the property's location.
5. You can also consider crime (https://www.city-data.com/crime/ - a good resource)
6. I like to consider taxes as some states have high taxes (google property taxes by state - I pasted this into a google doc here https://docs.google.com/spreadsheets/d/1cypNu8pisG6tscbMUMgg...)
7. Consider vacancy rates as that can eat away at your profit.
8. Also consider how landlord friendly the state is (https://realwealth.com/learn/landlord-friendly-states/)
To not get lost in overwhelm, give yourself an amount of time to research each of these areas and begin with your 4 above. Looking at cap rates will narrow it down a LOT.