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All Forum Posts by: Allie William Wilson

Allie William Wilson has started 1 posts and replied 5 times.

Quote from @Sunil Ghosal:

Would not recommend the East TN region to anyone right now. We have a few properties there. There is such a massive oversupply of units in that region that it will likely affect other neighboring regions for the next few years.


 This is a very interesting take. I can see how Gatlinburg/Sevierville/Pigeon Forge has an oversupply (even though SMNP receives the most annual visitors per year of any national park and double that of the #2 NP)… though, from what we’ve watched in the last year and gathered from our realtor in Knox, both Knoxville and Chattanooga homes are still going for over asking price which would indicate an under supply, no? I’m genuinely curious about this perspective.

Quote from @JD Martin:
Quote from @Allie William Wilson:

Hello there,

My husband and I are investors with a few LTRs in the Midwest. I am from North Carolina originally and looking to buy our next property in eastern Tennessee. We have been in touch with a few investor realtors in the Knoxville area, which seems to be largely discovered now. The Sevierville/Pigeon Forge/Gatlingburg area seems very overblown these days, so I'm not keen on the region. We want a slightly less discovered region. I'm more a fan of Boone rather than Asheville (in NC speak) - the smaller, more authentic mountain experience rather than the touristy mountain regions. Roan Mountain and Watagua Lake are also favorites. Thus, we are looking into the Johnson City-Elizabethton area or the Kingsport-Bristol area. We are leaning more toward Johnson City just due to location, size, and economy/industries that are there. This next investment for us will be our first venture into STRs (or even a MTR). We travel for work (healthcare) and chronically live out of MTRs, so it will be our first time operating a shorter term, but won't be an entirely foreign situation to us. This STR would also be a place for us to block dates off for ourselves between work contracts (if we want to), which adds a slightly more personal investment in this one.

My question is this - does Johnson City receive enough visitation to justify a successful STR? I know the university, the med school, and the hospital are there, so surely an MTR would work well. Though what about STR? Does anyone know stats on this or have personal experience in this region? We would love and welcome any feedback! Thank you.

I live here and the answer is no. We do get people coming through for ETSU and Milligan graduations, temporary stays for the VA, and some tourism in the summer and fall but you're not going to stay heavily booked.

I have lived here for over 30 years and am a licensed broker here, as well as having all of my rentals here in town, and would consider myself an expert on this market.

Don't listen to anyone lumping JC in with Watauga Lake or Roan Mountain. It's 40+ minutes from either one to JC and people who stay out at the lake are a different group than would stay in JC for events there.

Hi, JD! Thanks for your reply! This is super helpful and informative. Sounds like it could be a decent LTR situation, but you answered my concern on if a STR would really stay booked enough to justify a purchase. Thank you!
Quote from @Pat Aboukhaled:

Hi @Allie William Wilson

Thanks for the kind words! It’s awesome to hear how much thought you’re putting into your next purchase-it’s clear you’ve got a great perspective as both an experienced traveler and investor. The idea of “giving back” by providing the kind of experience you’ve appreciated as a traveler is such a fantastic approach and will definitely resonate with renters, especially healthcare professionals.

Single-family homes and cabins sound like a perfect fit for what you’re envisioning. From what I’ve heard, properties that emphasize tranquility.. like offering outdoor seating areas, fire pits, or even something as simple as a hammock.. tend to perform exceptionally well in remote settings.

You're spot on about STR policies in Johnson City versus Knoxville. JC's lenient approach is definitely a draw for investors looking to avoid the red tape that's becoming more common in larger cities. A good freind of mine set up an STR in a similarly lenient area and found that they could focus much more on guest experience rather than the administrative hassle. They even added a small "welcome basket" with loccal treats, and guests loved the personal touch.. it became one of their most mentioned features in reviews!

Since you’re leaning toward the “reconnect with nature” vibe, are you thinking of adding features like hiking trail maps, partnerships with local guides, or even some eco-friendly touches to the property? I’ve noticed that STRs with those kinds of unique offerings tend to stand out and get booked faster.

Looking forward to seeing what direction you decide to take!

Oh wow, absolutely love all of these tips and details! Makes me want to rent this hypothetical place now. It will certainly be a fun endeavor and I think one with a hint of specialness to it. Our LTRs are lovely but of course less personalized. These details and the creative aspect of an STR seem like they will be an exciting avenue. I’ll continue to research the area. It appears to hold much year round potential with the right tactics and tools. You have mentioned some really great ones - thank you. Btw, I see you’re Scottsdale based - that will be our 2025 work location!
Quote from @Pat Aboukhaled:

Hi @Allie William Wilson

Your post caught my eye because of your thoughtful approach to choosing the right market for your next investment. Having worked with investors who’ve transitioned from LTRs to STRs or MTRs, I can see why Johnson City would be appealing.

You’re right to consider the university, the med school, and the hospitl as potential sources of consistent demand for MTRs. A friend of mine, who’s also a travlling healthcare professional, recently purchased a small home in a town with a similar setup. They found that targeting traveling nurses and medical residents provided reliable income, especially with amenities like a washer/dryer and blackout curtains.. details that are often overlooked but highly valued.

For STR potential, I'd suggest researching local tourism data. While Johnson City might not have the pull of Pigeon Forge, it offers an authentic mountain experience that could attract hikers, history buffs, and visitors to nearby national parks. From what I've read in The Economist, demand for "off-the-beaten-path" destinations has increased post-pandemic, as travelers seek quieter, less crowded areas.

In my backyard, investors and homeowners alike are increasingly drawn to areas like Gilbert and Chandler due to their exceptional growth potential and quality of life. These cities boast a forecasted job growth rate of 38%, driven by a thriving tech sector, healthcare expansion, and a business-friendly environment, which continues to fuel property appreciation. Additionally, Gilbert and Chandler have emerged as strong markets for short-term rentals, benefiting from a combination of year-round tourism, a family-friendly atmosphere, and proximity to major attractions. This unique blend of economic opportunity and lifestyle appeal positions these cities as prime locations for both investment and personal residence.

You mentioned Roan Mountain and Watauga Lake.. both are fantastic draws. One cabin owner I spoke with mentioned that even mid-week bookings picked up when they offered flexible check-in times and promoted the property as a remote work getaway.

A quick tip: before committing, check Johnson City’s regulations on short-term rentals. Some cities have started introducing stricter rules, so ensuring compliance upfront can save you headaches later.

Out of curiosity, are you leaning toward any specific property types (e.g., single-family homes, condos, or cabins)? I’d love to hear what you think would work best in the area.

 Hi @Pat Aboukhaled! Thank you for such a detailed, kind reply! What great tips! All of this is very helpful information. As you mentioned those specific details about MTRs geared toward traveling healthcare professionals, these are things I think would help us tremendously as landlords because we play both roles. I know exactly what I look for in my MTRs when traveling, and I am able to provide that in my own MTR. In a sense, we feel we will be giving back a bit - so many wonderful owners have helped us in our years of travel. We like the idea of STR because we would like to block dates off to use the property for leisure ourselves from time to time. That said, a single family home or cabin would be ideal. My husband (slash business partner/travel partner/coworker etc) prefers to avoid condos and townhomes due to the slower appreciation. From what I have read, JC has more lenient STR policies than does Knoxville for the time being. This is one other reason we are more drawn to the NE corner of TN. I really love how you mentioned "off the beaten path" type places, remote work getaways, etc. Most folks I speak with seem to want this exact ideal in a vacation - it seems many of us are trying to escape the hustle and bustle, reconnect with nature, and decompress from every day life. I think this is the theme we aspire to bring to our next purchase.

Hello there,

My husband and I are investors with a few LTRs in the Midwest. I am from North Carolina originally and looking to buy our next property in eastern Tennessee. We have been in touch with a few investor realtors in the Knoxville area, which seems to be largely discovered now. The Sevierville/Pigeon Forge/Gatlingburg area seems very overblown these days, so I'm not keen on the region. We want a slightly less discovered region. I'm more a fan of Boone rather than Asheville (in NC speak) - the smaller, more authentic mountain experience rather than the touristy mountain regions. Roan Mountain and Watagua Lake are also favorites. Thus, we are looking into the Johnson City-Elizabethton area or the Kingsport-Bristol area. We are leaning more toward Johnson City just due to location, size, and economy/industries that are there. This next investment for us will be our first venture into STRs (or even a MTR). We travel for work (healthcare) and chronically live out of MTRs, so it will be our first time operating a shorter term, but won't be an entirely foreign situation to us. This STR would also be a place for us to block dates off for ourselves between work contracts (if we want to), which adds a slightly more personal investment in this one.

My question is this - does Johnson City receive enough visitation to justify a successful STR? I know the university, the med school, and the hospital are there, so surely an MTR would work well. Though what about STR? Does anyone know stats on this or have personal experience in this region? We would love and welcome any feedback! Thank you.