Here's a revision...any market evaluation should include an examination of market cycle analysis.
First of all, it depends on your goals. Are you looking to generate cash flow, appreciation/capital gains or both? If both, my response is as follows:
In order of priority:
1. Population Growth (determines appreciation potential)
2. Job Growth (determines appreciation potential)
(1 and 2 work together)
3. Price to Rent Ratios (determines cash flow potential)
4. Property tax rates (high taxes will lower your cash flow rendering the market unattractive)
5. Market is in EXPANSION Phase of the market cycle
6. Unique culture (determines appreciation potential)
Other considerations:
At the city level...
Quality of Masterplan (determines quality of development/walkability/quality of life)
Crime rates
Path of Growth
Neighborhood quality (Are there Starbucks and nail salons or Mexican Grocery markets? What kind of cars do neighbors drive? Where do they work?)