Hello Abby,
A few years ago anyone could slap a property on airbnb and make insane money. It has some pros and cons but the airbnb market is stabilizing like any other market. That means that there is now competition between hosts and you have to give people a reason to book your unit over another hosts. There are a few things that I noticed:
1. You interior design definitely needs work. The units are very utilitarian, in the first listing there are only 2 art pieces in the living room, they are too small for the wall, and they look like they were ordered off of amazon which isn't necessarily bad but it also doesn't stand out. There are a lot of other design upgrades you could make too.
2. Your photography isn't the best. You don't have to update your photography often if you have killer photography, but you don't.
3. Your listing description does not highlight any nearby attractions or points of interest.
4. You aren't offering any unique amenities. If your unit doesn't stand out in other ways considering adding amenities like a hot tub, backyard mini golf course, making your airbnb dog friendly, etc. These things make your listing stand out.
5. You have a 7 night minimum. I don't know if this is required in your locality but if it isn't get rid of it. The only times this makes sense is if you are in a really hot market, especially seasonal ones where you might have 100% occupancy for the summer months or something. If that is the case then it is fine for your peak months but you want to turn it off for off season.
6. For your first listing i see openings until feb 1st and then nothing until july. Are you actually booked out that far? If so I feel like you should be doing fine on revenue. If not you need to fix that asap.
7. If you aren't already using a dynamic pricing tool you should be. It will help you adjust your pricing to improve your vacancy rate.
8. Run your own airbnb comps and see how your rates, pics, and amenities, compare to them. Find a way to stand out.
Feel free to reach out if you would like to talk more in depth!
