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All Forum Posts by: Aaron Keener

Aaron Keener has started 2 posts and replied 11 times.

Originally posted by @Taylor L.:

Yes, you can make money doing it. Folks who own one or two small multifamilies also tend to have big portfolios of single families. Most of the time you're going to find they're not ready to sell, but they probably will eventually depending on their age, whether their heirs are interested in inheriting, and many other factors. 

Build relationships with them, add value, and don't go for the close immediately. Listen to their needs. Remember that they certainly have other brokers calling on them, but they may or may not have listed with someone yet.

If you're afraid of not getting results at this point, then you're liable to give up before results can reasonably be expected. It takes time to build deal flow. It might take you 10 months of daily hustle to close a deal.

If you hustle for 10 months every day, you will start closing deals.

 Thanks Taylor - there's just a ton of opportunity around bringing value and working with investors, and I'm so determined to pull it off.

So I'm a real estate agent focusing on investors in the greater Nashville area. It's a hot market for investors, and I've been doing a lot of research on this topic, but haven't found much information.. I want to scale my real estate business around that side of real estate because I enjoy working with bottom line oriented people. That being said, I'm a multi-family fanatic, and I want to be the go-to real estate agent when someone is looking to buy or sell small multifamily or single family investment properties. That's the goal. 

Is there a market for an agent like myself to truly bring value to the table for small multifamily owners? Would I see similar conversion rates cold calling investors of small multifamily than I would with cold calling traditional home owners? I'm just concerned about putting in an enormous amount of time to trying to build a business around this niche, and realize that investors don't need me to help them sell or buy. How can I turn this into a successful business model?

@Natalie Schanne I keep seeing people talk about investors writing 1000 low ball offers. I guess that's the biggest concern is wasting my time. Definitely something to think about.

The approach that I see so much potential for is finding a great deal, and sending it to a list of investors and having someone quickly jump on it. I feel like I could grow my business pretty quickly doing that one or two times a month on top of doing standard residential transactions. I've got to build a solid list of investors first and make sure I'm only sending them quality deals.

@Derek Tellier love the advice, and thanks for all the input. I'll probably end up buying a 2-4 unit to give myself a bit of credibility. Best of luck with your journey man, keep grinding!

Originally posted by @Michael T.:

@Aaron Keener since you are still in the process of trying to find out what you want to do long term try to get on with a commercial firm to see what it is like.  If you don't like it you can test the residential market.  

Residential still deals with investors, primarily in the 2-4 multi unit range but it is definitely a different world compared to commercial.

To only service investors as a residential real estate agent is very difficult no matter what market you're in.  Once you get a significant client list it's not as difficult but typically those same investors compete for similar deals as other investors so it's not always easy compared to residential real estate sales.

Great advice Michael, thank you! I'm going to continue building on to my investors list like you said. 

@Christine Kankowski thanks! That's something to consider.

@Greg Scully you got it! I'll send you a private message.

Originally posted by @Frank Wong:

Hi Aaron,

It depends on what type of agent you want to be a commercial agent or residential. The commercial is 5+ units.  Sounds like you are leaning towards commercial.  If that is the case you need to go find a commercial firm to work for and be someone's assistant.  That's how it usually starts with all the agents in that field. This way you get experience to make money and build a client list.

Good advice, thanks Frank!

Originally posted by @Jack Inman:

@Aaron Keener Commercial brokers are typically doing most of the larger multifamily properties. From what I've heard, commercial RE takes a lot of time to build up a client base. A good way to start may be to contact a local property management company and work for them as a leasing agent. That's a good way to make money while learning the more hands-on aspects of the business. 

 That's something to consider.. thank you Jack!

Originally posted by @Luke Carl:

Being an investors agent is a fantastic idea! It's a whole different ball game. A different set of stresses. But I'm afraid it's not going to work well in Nashville. Nashville has not been invested frriendly for quite a few years. Prices are just way to high. There are some STR condos and townhomes that are going up but there's about 40 agents trying to sell to a handful of buyers.

It’s a great idea and it will work but you’ll put a lot of miles on your car! 

 Good to know, thank you for the input!