All Forum Posts by: Aaron Gauthier

Lauren Robins...

That was a super helpful reply. Thank you!

I’m in the process of naming my small investment company, which will primarily focus on real estate but will also branch out into other types of investments. I’m trying to figure out what suffix (like "Holdings," "Ventures," "Capital," etc.) is the best fit for my company—one that is broad enough to allow for future diversification but also professional and lender-friendly.

A company that helps form LLCs advised me to stay away from suffixes that have strong financial connotations, such as “Capital,” “Assets,” or “Investments.” They mentioned that using these terms might cause me to not get the best rates or a reduced line of credit due to being seen as a competitor. 

Has anyone experienced this?

With that in mind, what suffixes do you recommend or not recommend for a small, diverse investment company to ensure the name is lender-friendly and doesn’t raise any red flags?