Are You Committing These Property Listing Faux Pas?

Trying to fill a vacant rental can be a taxing process. The goal of every landlord is to list a property and receive a plethora of qualified candidates. When that isn’t happening, it can be easy to blame the market. But what if the problem is actually your property listing? Take a moment to assess your property listing and find out if you are committing any of these major property listing faux pas.

Counting down the five biggest blunders:

#5: You Left Out The Important Details

It may be fun to compose a quippy property listing that waxes eloquent about how cozy the home is and how beautiful the yard looks, but if you leave out the important details of the property, you might be missing the point. Include critical items that potential tenants will want to know.

• Number of bathrooms
• Number of bedrooms
• Square footage
• Yard information
• Cost of rent
• Cost of deposits
• Pet policy
• Date available
• Location

When you don’t cover the basics, you can cost yourself more time in showings. You might have people come view your property who need three bedrooms, and your property only has two bedrooms. Once they arrive, they will realize it isn’t a good fit and you will be out the time. Put the effort in up front and save yourself time in the long run.

#4: Your Listing Is Impossible To Read

Is writing not your strong point? That is fine, but you need to ensure your property listing is easy to read and understand. If grammar isn’t your forte, use a free program like Grammarly to help. Have someone else read over the listing and make sure they can understand it.

Good ways to make your property listing easier to read include:

• Bullet points
• Catchy, but honest title
• Straightforward information
• Good spelling and grammar
• Structure to your listing

#3: You Included Outdated Information

Property listings need to be kept up to date. If you have rented out this unit before and you are recycling your listing, that is fine, but make sure the details are still accurate. If the unit used to cost less and now the rent is higher, don’t put an ad out there with the old rent price. Did the property used to have a privacy fence that has since been removed? Make sure you amend that detail.

#2: You Didn’t Add High-Quality Photos

People want a glimpse of what your property looks like before they schedule a showing. They say a picture is worth a thousand words and in the rental market, it might be closer to a million words. If you are going to put the bulk of your effort into one component of your marketing, make it your property photos. High-quality pictures can go a long way in making your property listing stand out from the crowd.

#1: No One Can Find Your Listing

Coming in at number one our list of property listing blunders is making it difficult to find your property listing. Even if you avoid every other mistake on this list, not being visible across the web will make your property listing a failure.

Disseminate your property listing out across a variety of channels. Different people use different websites to search for properties, so the more places you are found, the better. Make your life easier by using a landlord software that automatically pushes your listing out across the web.

So, how did you do? Have you committed any of these property listing faux pas? Start focusing on better rental marketing and see your application pool improve. Happy landlording!