How To Stand Out From The Competition

With the influx of real estate investors and house-flippers, it can be difficult to stand out from the competition and maintain a steady flow of properties to buy and sell for a profit. The primary factor that will make you stand out from the crowd is having above-average customer service that’s personalized. With the increase of social media, websites, and online reviews, you can easily get lost in the already crowded space. Here are three ways professional home buyers can bring their customer service to the next level.

Keep it Personal

What makes you stand out from other homebuyer websites in your area? Is your website full of generic information about “selling your house fast for all cash?” Make it persona and add an “About Me” page that highlights who you are as a person. Explain your history, family life, background, and what you do for fun. Keep a blog that highlights your knowledge of the area and also provides tips on why people should sell their house to a professional home buyer. Just be helpful!

Trust & Empathy

People need to sell their homes fast for many complicated reasons such as foreclosure, divorce, relocation, and more. These tough life events can be very emotional and stressful. Put yourself in the seller’s shoes. Being empathetic will go a long way. Loss of a job, inheriting a house from a family member that passed away, and divorce are all examples of hard situations that people are going through. Being open and friendly while just being someone that they can open up to during an emotional time will make you stand out from other home buyers/flippers in the area.

Speedy Response Time

Make sure to have many different options for getting in touch because it allows for a more speedy response time. Actively check your social media accounts for direct messaging (Twitter, Instagram, and Facebook), have an easy-to-find phone number and a contact form on your website, and have your email account set up on your phone. Do not wait 24 hours to respond! Try to answer within 4 hours.

In summary, by being friendly, personal, empathetic, quick to respond, and trustworthy, you will stand out from the other professional home buyers in the area and continue to get new business through referrals.