Traditional Marketing Tactics For 2021 and Beyond

Online marketing has taken precedence when running advertising campaigns for businesses for many years now. However, if you want to connect with your community and increase brand recognition, you should not forget traditional marketing tactics that still work. Read below to find out what traditional methods still work in our digital age!

1. Traditional Flyers

If most of your business comes from your local community, make sure to look for ways to promote your business across the district. Producing high-quality flyers are a great way to promote your local business. You can also post the leaflets in people’s mailboxes, have them inserted with local newspapers and bulletins, and/or hand them out personally to inform your target market about who you are. It’s a clever marketing tactic for startup companies who are finding it difficult to tap into a competitive market.

2. Billboards

Billboards using printed or hand-painted images on canvas are still very common. From highways to hallways, billboards have come a long way. This traditional marketing mode uses less text and more images. A picture is worth a thousand words, and compelling images are great for raising brand awareness.

3. Connect With Potential Customers Through Direct Mail

Direct mail in some industries evokes a higher response rate. As an example, yellow letters work far better than bond paper-based typewritten letters in the real estate investment industry. Composed by hand on yellow legal pads, these letters are more individualized and personal. There are companies out there that design handwritten direct mail letters letters so that it's visually appealing, looks authentic, and elicits a positive response from prospects. Direct mail that works can give you a high ROI!

4. Face to Face Interaction

Traditional methods from signage to networking at events, cold calls, and referrals harness the power of human interaction. Tangible, physical canvas, paper, and traditional marketing mediums evoke a sensation and a lasting memory.