Direct Mail Marketing Tips

Below are five tips you should consider when planning a successful direct-mail marketing campaign.

1. Focus on the List

One of the most important things about direct mail marketing is knowing who your audience is and being able to target that audience. This will save you money and increase your ROI. Building your own list can be quite tedious, so the best thing you can do is purchase a business mailing list from a reputable company: https://www.business.com/categories/best-direct-mailing-services/

2. Value Add

You are wasting your money if your direct-mail marketing promotions doesn't include some type of value add. The key is to give your audience a reason to consider using your service, or to purchase now. Make sure your offer is truly unique and big enough to provide great value to your customers. Try making the offer time-limited to maximize your return on investment.

3. Design

Having a great design that really pops and also reinforces your message is critical to direct mail marketing success. Make sure you follow basic design rules, but also don't be afraid to get creative!

4. Copy And Call-To-Action

Great direct mail copy identifies with the target audience through features and benefits. You must also motivate prospects through a strong call-to- action, which directly relates to your offer. Consider hiring a professional copywriter.

5. Choose The Right Type

Will your audience respond better to a brochure, postcard, greeting card, or sales letter? Choosing the right medium for your message's delivery is just as important as the message itself. Consider personalizing your direct mailer to stand out from the competition. Check out these handwritten letter mailers as an example.

Follow these best practices for your next direct mail campaign and increase your return on investment!