Twitter Best Practices

Having an online presence as real estate investor is a must nowadays since people like to search multiple types of sites and apps to figure out if you are credible. Your company website, Facebook, Twitter, review sites, LinkedIn, Yelp, Google my Business, TikTok, Instagram, to name a few.

Twitter is a simple tool to share information about your industry, give updates on your community, and promote your investment properties for sale. The best part about social media profiles are that they are free!

Tips for Tweeting

Tip 1: Content Mix

Grow the number of followers by sharing useful content. Mix it up by tweeting and retweeting other business articles about unusual properties, featured home of the week, local house prices, local events in the area, and home improvement hints & tips.

A great method to follow when trying to interest your followers is the 80/20 rule: only 20% of your content should be self-promotion, whereas 80% should be other interesting content for your users.

Tip 2: Utilize Hashtags

To gain traction and grow your follower base, try adding hashtags to your tweets. For example: #RealEstate, #RealEstateDealOfTheDay #RealEstateInvestment, #HomeSeller, #HomeBuyer. Be even more specific to your area by using hashtags like this if you are a homebuyer in Michigan: #HomeBuyerMichigan 

Tip 3: Update Your Profile

Your Twitter profile is essentially the "shop window" of your business. Make sure you have a compelling background image and profile logo image. Make your bio information authentic and enjoyable. Make sure to include a link to your company's website.

There are a number of real estate marketing tips out there, but Twitter is a great place for new investors to start for free.