Using Twitter To Grow Your Business

So you are new to real estate investing. How are you going to make a name for yourself in your targeted area? Having a presence online is a must nowadays since people like to search multiple types of sites online to figure out if you are legit. Your company website, review sites, Facebook, Twitter, LinkedIn, Yelp, Google my Business, TikTok, Instagram, to name a few.

Twitter is an easy tool to share information about your industry, give updates on your community, and promote your investment properties for sale. Best of all? It's free!

Tips for Tweeting

Tip 1: Mix of Content

Grow the number of followers by sharing useful content. Mix it up by tweeting and retweeting other business articles about unusual properties, featured home of the week, local house prices, local events in the area, and home improvement hints & tips.

A solid method to follow when trying to interest your followers is the 80/20 rule: only 20% of your content should be self-promotion, whereas 80% should be other interesting content for your users.

Tip 2: Utilize Hashtags

To gain traction and grow your follower base, try adding hashtags to your tweets. For example: #RealEstate, #RealEstateDealOfTheDay #RealEstateInvestment, #HomeSeller, #HomeBuyer. Be even more specific to your area by using hashtags like this if you are a homebuyer in California: #HomeBuyerCalifornia.

Tip 3: Update Your Business Profile

Your Twitter profile is essentially the "shop window" of your business. If people don't like what they see when they click onto your Twitter business page, they may leave without having read a word. Below are a few tips to improve your profile:

• Have a colorful and compelling background image. It needs to persuade the user to read on.
• Have a relevant profile image (in many cases, this will most likely be your company's logo).
• Make your bio informative and enjoyable. Sell your company and include a link to your website and a location as well.

There are a number of real estate marketing tips out there, but Twitter is a great place for new investors to start for free.