Social Media Tips For Real Estate Investors in 2021

Do you know that people spend hours on social platforms every single day? As a real estate investor, it makes sense to get in front of potential sellers while they are scrolling through! Being active on Instagram, Facebook, TikTok, and Twitter are vital to keeping yourself relevant in your area by providing helpful information while at the same time getting new leads. Continue reading to see how you can use social media to promote your professional home buyer business.

1. Post Engaging Content

Engaging content is valuable content. Make sure your content adds value to your audience. If you post things that people like to connect with, i.e., videos and photos, you'll receive more engagement. Consider doing live videos, home makeovers, responding to follower comments, posting inspiring images, asking your audience questions, and not forgetting to post links back to your real estate website.

2. Contact Details

Make sure you have contact details, business information, and photos thoughtfully planned out. In the "About" section, add your hours of business, address, and how to contact you. Add a personal touch by showing who you are and why you are passionate about what you do.

3. Facebook and Instagram Ads

Target the right audience by testing out some Facebook and Instagram ads. It's simple to set up! Learn how with this simple guide:

https://www.facebook.com/business/help/1603906456518352?id=1997185213680277

3. TikTok and Twitter

Post videos of home tours on TikTok to gain new followers. Tweet and retweet relevant industry information on Twitter. Utilize hashtags to gain traction.

4. Ask Past Clients For Testimonials

Don't be afraid to ask satisfied clients to leave positive reviews or comments on your social media channels. You can highlight testimonials from past clients as well.

As a business owner and professional home buyer, your schedule is busy. But we've seen activity on social media pay off, so get started in 2021 and beyond.