Benefits of Facebook Advertising For Investors

So you are new to real estate investing. How are you going to get new business? Having a website and online presence is a must nowadays since people like to search and check reviews of companies before using. But what about targeting people that aren't even necessarily searching for " sell my house fast in San Antonio TX" terms or " we buy houses fast in Phoenix" type search terms? You need to get in front of your target audience through online marketing. Specifically:  Facebook Ads.

Benefits of Facebook Advertising

Roughly 1.2 Billion people worldwide log in to Facebook daily! This number is staggering. Take advantage of this online audience and only pay for users who click on your ads.

Step 1: Choose Your Target Audience

It's important to nail down your exact target audience. Are you a real estate investor in a small market looking to buy houses fast in Jacksonville, FL ? Or are you a realtor looking to target people who need to sell their house fast in a large metropolitan, like Philadelphia ? I would suggest getting as specific as possible when you creating your targeted audience list. You can target people by location, age, interests, and behavior.

Step 2: Strong Call-To-Action

When creating your Facebook ads, make sure you have a strong call-to-action. Once you’ve created your audience targeting, nailed down ad copy with a call-to-action, and found a nice image, you can officially run the campaign.

Step 3: Track Results

An important part of launching your campaign is tracking your results. Make sure you have Google Analytics setup as well as installing the Facebook Pixel on your website to track conversions. You will want to keep track of what ads are working and what ads aren't.

There are a number of real estate marketing campaigns, but Facebook advertising is a great place for new investors to start.