Best Practices For Your Real Estate Flipping Website

So you have decided to quit your 9-5 job and try flipping houses! Good on you. Now how are you going to find properties to flip? You could spend hours doing research to find homes to invest in, or, you could build a simple website to attract potential sellers that want to sell their house fast due to numerous reasons: foreclosure, divorce, relocation, inherited house and more. You might be asking if the initial upfront investment cost in building a website is worth it. I would say 100% yes!

1. Invest in a WordPress Site

You can easily buy a real estate WordPress template site and either pay someone to customize it, or you could even DIY the customization. I suggest WordPress because it is easy to customize, and it is SEO (Search Engine Optimization) friendly.

2. Make Sure Your Site Is Mobile-Friendly

More users are using mobile devices to search for information in 2017 than ever before. It is essential that your site is mobile-friendly, especially for real estate flipping websites due to the nature of the geo-location importance. Not only should your website be mobile-friendly, but it should also be a responsive website, which means the site will render correctly on all types of devices: mobile, desktop and tablet.

3. Site Speed

Today’s users are very impatient! Potential customers have become so impatient, in fact, a study by KISSmetrics revealed that almost half of Internet users would abandon a site if it takes longer than 3 seconds to load. This means that users would then click off your site and look for another one that quickly. Don’t risk losing these potential sellers by frustrating them with a slow loading website. Not only is it a hassle for customers, but Google says that site speed is now a Ranking factor in the search engines.

4. Setup The Right Tools To Track Success

Visibility in search engines is considered essential to attracting new site visitors. I suggest setting up the Yoast plugin for SEO, Google Analytics, and Google Search Console to track your traffic, set up goals and fix problems with your site. Keep in mind that if you are creating a new website, it does take time to get indexed by Google. Having the above tools and submitting your site to Google will speed up this process.

5. Clear Call To Action

Your site should be easy to navigate and have numerous ways the potential customer can contact you. Easy-to-use sign-up forms, email form, address, and phone number. See an example of best practices from this real estate flipping website in orange county california. An easy to navigate site ensures the client has a clear user experience, thus helping with SEO in the long run.

Website design is never completely 'done.' Real estate flippers need to be continuously monitoring their website analytics and tweak as necessary. Make sure your site is easy to navigate, has clear call-to-actions, the right tools to track, and is fast and mobile-friendly.