MAXIMIZING MARKETING FUNNELS FOR REAL ESTATE INVESTORS...

MAXIMIZING MARKETING FUNNELS FOR REAL ESTATE INVESTORS...

When I first started in real estate investing, I tried and tested every marketing technique out there. Spent over $30,000 my first year in marketing. Now I rarely spend much if anything on marketing, I still post some free ads one time per month, hand out business cards, and do have signs on my truck, but that’s about it as far as paying for marketing. About 90% of my deals are from SEO to my website, or from referrals from clients and other real estate professionals I’ve built relationships with. The other 10% is from Foreclosure Auctions, Bank REOs, etc. but even most of those I get notified by other people who I’ve built relationships with.

This business is all about building relationships that maximize your marketing funnels for you. You can litterly reach tens of thousands of people by building a few key relationships with other Real Estate professionals who have access and influence to many other people who can benefit your REI business. Let them know WHO you are, WHAT you do, and that you can HELP their clients as well, and in return also help them.

Real Estate Professionals and How You Can Help Them-

• Title Companies & Escrow Agents – They deal with 1,000s of buyers and sellers every month. Let them know anytime they have deals that cannot close, for whatever reason (funding, title issues, etc.), that you’re interested in all those deals, have access to the funds to close quick, and have a team willing to do the extra work to help clear up titles on deals you purchase.
• Property Managers – They manage multiple properties, for multiple investors. Let them know that anytime they have investors looking to sell properties, that they manage, and may need a lot of repairs that the current owners won’t do, etc. that you’re interested in all those deals, good or bad, and have access to the funds to close, and have a team willing to do all the repairs to increase the value, and be able to raise rents, and let them continue managing them, which will increase their income also.
• Realtors – They run into properties all the time they can’t sell because of needed repairs that the owners aren’t willing to do. Let them know that anytime they have deals they can’t move because of needed repairs, etc. you’re interested in all those deals, and have access to the funds to close, and have a team willing to do all the repairs, and afterwards will let them list the property for sale. Also, let them know that you offer owner financing on properties, and if they have potential buyers with large down payments, but who do not qualify for a bank mortgage, you may be willing to purchase the property, and carry a note on it to help them make the sell.
• Local Mortgage Officers – They deal with thousands of potential buyers who are turned down for mortgages due to credit issues, that could be cleared up in 6 months to a year. Let them know that you offer owner financing on properties, and if they have potential buyers with good down payments and income, but who do not qualify for a traditional bank mortgage for other reasons, you may be able to help by carrying a note on a property, and they can get the mortgage business on the back end once the buyer clears up their credit issues.
• Contractors/Builders – They work with other real estate investors, and homeowners all the time. Sometimes they do bids on homes that the owners cannot afford the repairs but are needing to do the repairs to be able to sell. Let them know, you’re interested in buying those properties “as is” and would hire them to do the repairs, for referring you the deal. Also, let them know you always have properties available, if they run into investors looking for more properties.
• Wholesalers – There are many wholesalers in your local market spending hundreds, or even thousands per month in all the traditional marketing techniques, and probably getting some deals, but maybe they don’t have funding or don’t have very many buyers. Reach out to them, let them know that you have the funding, and also know a lot of other buyers who are ready to close if they can bring you deals that fit your criteria. Let them spend their money and do the marketing for you.

Conclusion…

You can be very successful in REI, and make a lot of money if you treat it like a real business…To maximize your marketing, just think outside the box, and always be building your network!! 

Good Selling!! Keep Grinding!!  - Jeff Filali (OklahomaCashHomeBuyer.com)

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Disclaimer: Author is not an Accountant, Attorney, Financial Advisor, Tax Advisor, Broker, or Agent. This is for general information, and not tax or investment advice. Readers should do their own due diligence and seek professional counsel prior to making any kind of tax changes or investments.