Community Awareness is a Great Way to Build Brand Awareness!
Monday, April 11
When you are just starting out, it is very important to build community awareness. If the community doesn’t know that you are there, they can’t rent from you. By supporting the community, they will know that you are open and ready for business so they will be more likely to rent from you. So how...
Marketing is the Fuel That Drives Your Self-Storage Facility's Success
Friday, April 08
As a society, we like to communicate electronically. We text, we go online and use Facebook or scroll through Instagram or snapchat or any number of other websites. In other words, if you want people to know that your self-storage facility exists, you need to be on social media too. You don’t ...
Marketing is critical to finding renters for you storage units!
Wednesday, April 06
Finding renters for your units is so important to making your self-storage facility profitable. If you have the most beautiful facility on the planet but you can’t find renters, you won’t make any money. You need to make sure that you have some kind of advertising or marketing going so that you ...
The Fifth Rule of Thumb - Why you need a strong lease in self-storage!
Monday, April 04
Your lease is the best way to protect yourself. You need to have a tight lease that lists what you are and are not responsible for, what the renter can and cannot do in the property, and when the rents are due and what will happen if the rents are not paid. This way there are no surprises and t...
The Fifth Rule of Thumb – Managing your Property – Tenant Insurance
Friday, April 01
When you are in the self-storage business you are also in the insurance business. You want to make sure that your tenants have insurance on their belongings. If they don’t provide their own insurance, then you want to have insurance that they can add on to their monthly bill. Tenant insurance ...
Pricing Your Self-Storage Units is a Science not a Shot in the Dark!!!
Wednesday, March 30
There is a science behind how you are going to price each unit in your self-storage facility. Each unit may be a different price than the one next to it depending on the day of the week that it was rented on or how your occupancy levels were at the time the unit was rented or how convenient the ...