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Posted over 2 years ago

What if cash flow didn’t really matter?

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Just about every investor wants cashflow from their properties right?

Except…the ones who don’t.

Reality is, some high-net worth investors think differently. 

In fact, I was recently working with a $100M net worth client whose goal wasn’t cashflow at all.


I mean when you think about it, financially he’s set — why would he need the cashflow anyways?

So he was regularly buying houses that were $500,000 and renting them out for $2000. $0 in cashflow — no chance of making any money.

But what he was really doing was building a legacy for his family.

He’d buy high-end properties to attract great tenants, with rents bound to rise. Let the properties go up in value over time. Then, liquidate his portfolio after 5-7 years. His returns were absolutely incredible.

Many investors have this same mindset — literally on stand-by — looking to diversify income and invest beyond the stock market right now.

What it really comes down to is becoming their go-to agent of choice. Understanding ALL the different types of investors out there, what their needs are, and how to help them.

That’s the name of the game.

So, how are you positioning yourself as the agent of choice for these high-net worth clients?

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