7 Ways To Turn Your Email Subscribers Into Active Buyers

Simply getting a buyer to subscribe to your email list, and sending them available properties is not enough.

The key is in applying a personal touch with every email. Remember that the order of your priorities should be:

• Relationships first
• Content quality over quantity
• Providing value in return for subscribing
• Sales as a result

Use these seven ways for your email marketing campaigns, and you are sure to quickly earn the sales you need.

1. Let Your Subscribers Get to Know the Personality of Your Company

Once you have subscribers, your primary goal should be to create a bond between these potential buyers. You do this by revealing the heart and soul of your company, not by pushing your properties. Try to do a few of the following things in your emails:

• Share stories about yourself, and what makes you passionate about Real Estate Investing.
• Share tips and advice regarding your own experiences with real estate investing.
• Curate content in your emails that reflects your company culture and brand identity.

2. Give Subscribers Access to New Properties Before Anyone Else (And mention it)

While building relationships and sharing content that is relevant is most important, there is nothing wrong with enticing buyers with exclusive access to new properties. In fact, exclusivity is one of the major points of any marketing campaign. Reward your subscribers with first dibs. This will make them feel very special.

3. Give Subscribers a Call Every Once in a While

When it comes to building relationships, sometimes you need to put a voice to your company. Personally call your subscribers, and thank them when first subscribing. See what their goals are when it comes to real estate investing, and how you can help them achieve those goals. Make it a personal habit to call your subscribers quarterly. This is the key to turning a subscriber into a buyer.

4. Include Your Personal Picture in All Emails.

 A good personal photo is essential. It’s one of the most memorable aspects of any company. People are much more likely to do business with a person, than a brand. It adequately depicts what you look like, as well as what you want to consciously convey about yourself. It is literally the icon that signifies who you are, and at a glance people should be able to quickly identify your personal image with your company. 

 5. Always Provide the Next Step

Tell buyers exactly what you want them to do.  When it comes to email, there are no bigger targets than your call-to-action. Every email’s gotta have one. After reading your email, your subscriber should have a clear idea of what to do next. That emphatic point, or target, could be to call today,  text now, email me, or any other action you’re looking for your subscriber to take. Without a call to action, you leave ’em hanging. 

6. Always Encourage Subscribers to Explore Your Website

Don’t make the mistake of only linking to your property pages in your emails. Get potential buyers onto your website, exploring the content you have to offer there as well as in your emails. You’ll get more traffic onto your website by asking people to click on links to great content than you will by asking them to click on links to your properties.

7. Share Videos Sometimes

Video Builds Trust.  The whole concept of email marketing is based on trust and creating long-term relationships. Video engages even the laziest subscribers on your list. It's a great tool for learning, but it's also super easy to consume. Today's life is sometimes too busy to have time to read long property descriptions, or dig deep in to services. The active buyer wants to see you in action. This is one of the most important driving forces to turning someone into a buyer.

Was this article helpful? What are some of the things you're currently doing to turn your email subscribers into active buyers?