Business Plan- Do you need one?
Do you need a business plan?
Well we thought the same thing when getting started! To be honest my business plan has come in handy more times than I can count! It just keeps us organized and was a good way to get started. Since it is my girlfriend and I doing this together when we disagree on anything we can just go back to plan and use it as an impartial guide to what we are doing. I would say definitely draft one, but don't view it as a one and done. It is a living document that you can feel free to edit as you lpease.
There is a great post in the BP getting started guide to drafting your own plan here: here: https://www.biggerpockets.com/real-estate-investing/business-plan
Finally, make sure that every person you work with sees this! Your agent, contractors, new partners, lenders, etc. It will let them know who you are and that this isn't a hobby to you. ITS A BUSINESS
See below for the one I sent to agents when getting started. This has been changed substantially since I got started so if you're interested in seeing the current one feel free to reach out with a colleague request and I'll be happy to send it over and help out with your's where I can! At first the numbers were more of a shot in the dark, but now that I've learned more I can have much more meaningful numers. The plan also give an agent or someone else the opportunity to let you know that your thoughts are overly aggressive or if they are spot on.
Angotti Real Estate Business Plan for Agents
Mission Statement: Our purpose is to buy and hold multi-family cash flowing
property in the Pittsburgh, PA. We aim to own 25-50 multi-family properties with
positive cash flow. We aim to provide safe, well-maintained, and modern housing for
professional and respectful tenants in B neighborhoods.
What we are looking for in an agent
Greater than 3 years experience in the South Hills of Pittsburgh
Currently invests in buy and hold property or has experience doing so
Ability to assist in evaluating deals and estimating rent
Goals:
1. Earn $25,000 per month in passive income.
2. Rent B class properties or C class that can be easily converted to B class.
3. Buy and hold multi-family 2 and 3 unit properties.
4. Greater than 15% Cash on Cash Return for Each Property
5. LLC The Business and avoid litigation after initial FHA deals
6. Minimize turnover of renters
7. Buy potential value add properties
Strategy
Buy and hold multifamily properties.
Purchase value-add properties and those where the rent can be easily
improved (carpet=> Laminate, modernize lighting, paint, etc.).
Time Frame
3 Years – 4 Properties
5 Years – 8 Properties
7 Years – 15 Properties
10 Years – 25 Properties
Beyond – 50 Properties
Market
Pittsburgh, PA
B Class Properties or C class into B class easily
Middle Income Renters
o Consistent Job History
o 3Times Income to Rent
o No derogatory references
w/in 15 miles of Dormont
1 and 2 bedroom units in duplex or triplex
Criteria
Maximum Loan to Value: 75%
Cash Flow Requirement: $300/mo +
Cash on Cash Return: 20%
Max Purchase Price: 10-20% below market value
Max Rehab Amount: $7,000
Max Timeframe: Indefinite
Town: Pittsburgh
Neighborhoods preferred: Dormont, Brookline, Green Tree, Castle Shannon,
Mt Lebanon, Brentwood, Along T Line, Reagent Square, Highland Park,
Aspinwall
Property Size: 2 Unit, 3 Unit, 2Bed1bt, 1 Bed 1 Bt, 2 Bd 2 Bt
Rent Price/sq ft $1.50/sq ft/mo
Pay Price/sq ft $90/sq ft Maximum
Lot Size: N/A
Internal Rate of Return 15%
Cap Rate 6%
Net Present Value
Gross rents multiplier 60-80
Job Market: 1-3% Unemployment
Schools: Top 40%
Crime: Max Violent Crime 55% Max Property Crime 35%
Amenities: None Required, but washer/dryer and dishwasher hookups
Property Conditions: Good Bones, Poor Carpet, Paint, Cabinet, Etc.
Number of Units: 2 or 3
Appreciation Potential: 2-3%
Hold six months cash reserves per property
Income-Expense Ratio: 2
Debt Coverage Ratio: 3
ARV Based on Cap Rate: Average Repair Value, 70% rule
Flexibility: 10% Difference from established criteria
Financing: Currently, pre-approved through quicken loans for $200,000 at 3.25%
with 3.5% down.
How You’re Going to Do Your Deals
1. Evaluate on Internal Point System (Different Features provide different rent
scores)
2. Purchase 30% Below ARV
3. Increase Rent 10% or to Market Value
4. Take Good Pictures
5. Make sure that all expenses are paid by tenant
6. Paint
7. Replace all flooring with laminate
8. Replace appliances and washrooms (Clean and New-Looking) (Scratch and
Dent Deals)
9. Upgrade Bathroom, Bright and White
10. Modernize Lighting
11. Kitchen, Cabinet Doors, Counter tops slate
12. Show property on the same day to multiple people, have applications and
pens on site
Currently looking for connections with:
Accountants with Experience in Real Estate
Handyman
All reputable contractors
Comments (8)
Thanks for sharing @Anthony Angotti! Gave me a lot to think about!
Shawn Devoid, about 8 years ago
Thanks @Patrick O'Shea!
We actually did just change our plan to use vinyl plank flooring. Specifically Allure vinyl plank. We used both the tile and wood versions becaus of their water resistance. Moving forward we will probably use just the wood. The tile can be a pain to match up at times. I have posts with both somewhere around here but might turn it into a blog.
Anthony Angotti, over 8 years ago
I really enjoy your posts @Anthony Angotti and I'm definitely going use your business plan as a template since we seem to have similar plans and strategies. I never considered the Aspinwall or Regent Square areas, but now I will definitely give them a look see. Have you considered using vinyl plank flooring instead of laminate? It's a little more, but it gives my townhouse rental an upgraded feel with good durability (so far).
Patrick O'Shea, over 8 years ago
@Daniel Alhadeff We have that established based on expected cashflow per property. It's in our personal business plan though, not the external one that we use for agents. It's nothing complicated though. It's just how much we expect in cash flow for how many properties we have in the locations we invest.
@Sam McCoy No problem! I followed up on your inbox request and will get some more information over to you as soon as possible!
Anthony Angotti, over 8 years ago
This is great, @Anthony Angotti. Thanks for sharing!
Sam McCoy, over 8 years ago
Good Post. Definitely a working document that should be revisited as time goes by. Do you have a financial sales forecast spreadsheet that outlines your goals? ie; you mentioned time frame and amount of properties you would like to add to your portfolio within that time frame, but have you created a spreadsheet forecasting your actual income goals?
Daniel Alhadeff, over 8 years ago
Nice post - I'm definitely going to steal your stuff for my own, personal use! :)
Abigail Hollar, over 8 years ago
Thanks! If you need anything or want to run it by anyone when you are done feel free to send it over and I'll be happy to offer up some comments.
Anthony Angotti, over 8 years ago