Marketing for Sellers with a $2K Budget (& Some Free Marketing Ideas)

Real estate investing is a business and it needs to be treated like a business. It costs money to operate, run and grow any business.  When you’re starting out, marketing is probably going to be your number one expense.  At minimum, you should be spending $2,000 per month on marketing because you need leads to be coming in on a regular basis.  It’s going to be very hard to get into real estate investing if you do not have access to a minimum of $2,000 a month to spend on marketing.

My three big suggestions for how to spend your marketing dollars with a minimum budget of $2,000 per month are:

1) Direct mail -- I’d spend about $1,500 spread between out of state absentee owners, probates and farm areas.

2) Facebook ads -- I'd spend $250 tested between a few of there advertising methods. You can boost your posts if you have a large following, or a promoted post,  but the ads on the right hand side can be very targeted based on certain demographics.

3) Purchasing online leads -- I'd spend $250 spread between a few of the different online lead providers.  Do a Google search for 'house buyers leads' or 'we buy houses' and you will see a bunch of lead providers come up...ex.. House buyers network, webuyhomes.com, etc.. there are a lot of different ones that sell leads with and average cost of $25-$50 each. That’s a similar cost to how much you would spend if you were trying to acquire that client online anyway.

Some free marketing options are MLS, online and offline auctions, Meetup groups and other real estate investing groups, Craigslist etc.. There are some great free places so make sure you are entertaining those, but everything is worth what you pay for, so definitely spend that minimum $2000 a month on marketing.