

Understand the data source and lens of interpretation
The real estate business has changed since 2002 for REALTORS and the public due to the large base of information available online. Before the internet REALTORS had the market information, which was enough for some people to earn a living.
Today, success is determined on experience, and the ability to discern the relevant quality of a huge quantity of current information sources. The internet is full of sites that suggest home values and other important information. How does the data affect you? How do you verify it?
How do you decide what is significant, authentic and applicable to you and your unique situation?
How will you define your market? Every month brings new information about the current market, sales figures and transaction volume, but which report makes a difference to your goals?
Who is publishing these reports, and who is creating them?
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