How To - Marketing Plan Execution - Facebook - Criteria
Executing a successful marketing plan is not difficult if a few areas are focused on. The first part of this 'how to' series for creating and executing a Facebook campaign is identifying your audience. You have to know who you are trying to reach before you start marketing. Are you trying to reach people over the age of 25 with a certain income level? You have to know the common factors and general details of the people that you want to call you. If you are trying to focus on preforeclosures you won't look to market to people that are current on their mortgage. Facebook does a fantastic job of creating an audience with specific criteria.
Ian Walsh
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