2 Most Important Aspects Of A Mailing Campaign

For some reason people seem to be stuck on the least important part of a mailing campaign in order to get the most out of their efforts. I receive countless questions about what a postcard should look like and how it should read. This part is important, but not nearly as important as two other parts that the majority of energy should be spent on. A good mailing campaign always has two things going which would be consistent send outs and a good list. This means, you will want to project your mailer to out at least 6-12 times and do it with consistency. The card has to arrive at the mail box when the end user NEEDS it. Mailing to the best lists always extends your bang for the buck. Mailing difficult to find lists are always more successful than the easy to find over saturated ones. Keep these 2 important functions of a mailing campaign at the forefront of your mind when marketing.

Ian Walsh

215.839.3271

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