Value Beyond Your Primary Product
Every business has a primary product that they provide or sell. If the company is selling solely based on price, they can sometimes get away with poor service or a single product to a certain point. What we have seen in lending is that we have developed very strong and lasting relationships with our clients by providing more value than just selling money. We find that added free items for our clients such as education, deal analysis and resource assistance goes a long way. It helps the clients succeed and grow which in turn helps our company grow. There is a give and take synergy that is created and it forges a powerful bond between the client and company. This comes with a lot of effort and energy dedicated to our clients. At HMB we find going the extra mile is what creates strong relationships. The primary product should always be a strong service but the added peripheral items should be tended to with a lot of attention as well.
Ian Walsh
215.839.3271
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