Market When Your Pipeline Is Big And Small
Marketing in real estate is a tricky monster. Sometimes you launch a marketing campaign and receive very few leads and other times you run the same campaign and end up with more leads than you know what to do. How do you manage your marketing and when should you market? Most people that are doing a few deals per year are stuck in a cycle of marketing, working on getting a deal closed, closing it and then not having any leads so they market again. The trick to marketing is not only using multiple methods, but when you have an imbalance of leads, market more. If your pipeline is small and you are hurting for lead flow, increase your marketing efforts. The insider tip to increasing your deal volume is to make sure you are marketing a lot more even when your leads are consistent and you have deals set to close. I find that when I have a lot of deals in the pipeline, it becomes an opportunity to supercharge my efforts by marketing even more than I am doing now. Don't wait for your pipeline to tell you what to do, market more and take control of it.
Ian Walsh215.839.3271
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