![](https://biggerpockets.s3.amazonaws.com/assets/member-blog-image.jpg)
![](https://biggerpockets.s3.amazonaws.com/assets/logo@3x.png)
Big Fish In A Small Pond - Hard Money Bankers
Everyone hears this saying when they first get into the business. It is one of the few sayings that you hear from a 'guru' and it actually turns out to be helpful. It is really important to become that big fish in a small pond. In order to do this, you have to identify your farm area. This is an area that is most suited geographically and strategically to your investment strategy. Once you have isolated this section of your market, you want everyone to know you are the person to go to for deals and purchases. You want to know this area so well that someone could call you on the phone, list a house and street number at which time you can respond with the color of the house off the top of your head. Being this aware of your market will not only bring you more deals, but also reduce your risk as you will have insights and awareness of your farm area that no one else has. You become an expert.
Ian Walsh
215.839.3271
Comments