The Moment Money Matters - Learn Your Market And Learn To Market
People always ask business owners what their business is. The answer is usually the obvious one which is the industry itself, but the less obvious answer is 'The business of marketing'. Marketing is really what every successful business owner is good at in one way or another. A business with out lead flow is like having an idea for a great invention that you never actually build. You might no how to build a widget better than anyone else, but if no one knows about your widget then it is useless. The logistics of running or building a small business is actually the easy part. Constantly marketing and drawing in lead flow to allow yourself the ability to grow the business is what most people struggle with . Learn to market and learn your market.
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