Email Marketing Power
Email marketing received a really bad reputation in the early 2000's for being labeled as intrusive spam. Since then, there have been laws and regulations put in place to greatly reduce the noise from the relevant content. Consistently good content that users want to see and read is not considered spam especially when they double opt in to a list. When an investor begins to put out good content on a consistent basis to a growing email list, they will change the face and outcome of their business. This is a marketing tool that should never stop growing as over a several period the email list becomes potentially the most valuable item in the entire business. Tracking the open rates and results is very important on this list because the higher and better the conversion rates, the better the content the end user is seeing and therefor engaging with you.
Ian Walsh
215.839.3271
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