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Spam Vs Marketing - Clear Distinction
Everyone hates the word and thought of 'spam'. If you really think of it, spam is just a form of poor marketing. So at what point is someone stepping over the marketing line and into the spam world? There are two very clear differences. One thing people don't like is to be forced to watch something they didn't want to watch i.e. commercials. For the most part, TV commercials would fall under the spam category for most people. The other area is content. If a spammer is sending someone content they do not want to see or read and it holds no value to them, they are being spammed. If you are marketing, it is very important to have viewers that can benefit from your content as well as want to receive it. If you can make that work, you are a marketer and not a spammer.
Ian Walsh
215.839.3271
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