Here Are The Systems You Need In Your Business To Accelerate And Grow

Most real estate investors focus on the deals – on finding motivated sellers, assessing deals, maybe rehabbing them, and then renting or selling those deals.

Seems to make sense, right? Well it’s a good place to start but if you truly want to grow your business, you need stop thinking about deals and start thinking about systems: build systems into your business to automate your processes and duplicate your time. When you do that, you’ll stop making your investing business dependent on your own availability and you’ll be able to do more deals.

So the question is: what systems do you need?

There’s no limit to the number of systems you can have in your business but I’ll give you a list of the ones I think you should implement first.

One quick note before I get specific: I’m talking about systems and processes, but that doesn’t necessarily mean software. Software is part of it. Instead, think of a system as an automated workflow that may involve many steps, multiple people, a few software applications, etc.

Systems To Build In Your Business

Marketing for sellers – you need a system to market for sellers. Your system needs to identify a market, pull a list of motivated sellers, contact them, communicate with them, assess their house, negotiate, and close.

Marketing for buyers – you need a system to build your buyers list. Your system needs to attract buyers, collect their information, and help you build rapport with them while you communicate with them.

Deal-making system – once you have a deal (created from your “marketing for sellers” system, above), you’ll need to get it ready to sell. This is different for every investor but in my situation (as a turnkey wholesaler) my deal-making system involves fixing up the property, finding a tenant, putting a property management company in place, offering the deal to buyers, and then completing the paperwork to close the deal.

Financial system – you also need a financial system that collects money, pays the right people, pays your team, disburses any money to investor-partners, keeps track of taxes, fees, etc., and then deposits the rest into your wallet.

There are 4 systems that I think are key, which you should incorporate into your business. You might be able to do a lot of this with a robust CRM system and an autoresponder, and there’s plenty of software on the market for real estate investors to help you do a lot of this.

There certainly are other systems (and systems within these systems) but if you just build these 4 systems into your business you’ll be head-and-shoulders above where most investing businesses are right now and you’ll see a massive improvement in how much time you have available to grow your business.