

Your "Why" Must Be Stronger Than Your "Why Not"
There are ups and downs in investing. Stock markets crash, real estate bubbles burst, and economies generally act much like the weather: millions of different predictions and only a few will have the ability to say “I told you so.” Even then it will only be with the benefit of hindsight that they are credible. The ability to push through the trying times and make good opportunities out of bad moments or markets is what truly separates the real investors from the ones who thought it sounded sexy but then realized it was hard. The thing that will determine your ability to see things through is your why. Your why is the reason or reasons you are investing: your ultimate goal. This why must be so powerful that it is stronger than bubbles, stronger than recessions, stronger even than an entire country in depression. Your why must be strong enough to force you to constantly evaluate what you are doing, how you are doing it, and will force you to acknowledge your failures in order to become better able to achieve it. Have you thought about your why? I would say that a powerful enough why doesn’t need to be thought about; it is always there in your mind, helping direct everything you do. In my case, there are many small whys and a few very large ones.
There are a million why nots that exist. You must have a powerful enough army and Generals of whys to defeat them.
Comments (2)
Thanks for this post, Bryan. I'm a big, big believer in the power of "why", although I never though of it in this way before -- that your whys are a force fighting against your why nots. That's a great perspective and when investors apply this, they'll quickly discover just how powerful this is. No doubt about it, investing is hard... so all investors need very deep, profound whys to drive us daily.
Kent Clothier, about 9 years ago
Hi Kent. Thank you for the reply. There are a million why nots and other things to do with your time (video games anyone??). The why must always be stronger. Have an awesome day and happy investing!
Bryan O., about 9 years ago