​Branding the Bermuda Triangle

Does anybody else listen to Bigger Pocket podcasts on their morning drive and have to pull over to write down ideas? I’m pretty sure that there are a number of drivers out there that hate the little silver sedan that abruptly yanks over to the side of the road...Sometimes I forget to signal - if I have scared you, I am sincerely sorry.

It’s just that I have moments of brilliance (or so I think)… and I can’t afford to let them slip into the Bermuda Triangle that is the back of my head. Many a good ship has gone down there, never to be seen again.

One such swerving happened a few days ago as I was listening to BP Podcast 155, which featured Sharad Mehta exchanging jabs and jokes with Brandon and Josh. As I listened to Mr. Mehta’s journey into real estate investing, I realized that many investors on BP did, or do, something else as a day job.

Many of you are accomplished business people in other areas of expertise - so the natural question is, how do those careers help inform your real estate investing strategies?

I have been specifically toying with the concept of implementing a branding strategy for property rentals that would allow people to identify and connect with my properties on a different level than just finding them on a housing search site.

Has anyone out there worked with branding their properties (specifically with a certain aesthetic, design feature, or actual signage)?

I would love to hear from anyone who has taken a similar approach or implemented other unconventional business strategies into their real estate investing.

As always, happy hunting!