How To Use Postcard Marketing To Increase Your Real Estate Investing Business

Finding new leads can be difficult, and costly. One of the best and cost-effective techniques to get quality leads is through post card marketing.

Using direct mail postcard marketing, you will stand out of the crowd, because this technique is not used by many real estate marketers. This can not only result in leads, but referral business, for a long time to come.

Using direct mail postcard marketing is also a great way to make sure that your potential sellers and buyers keep coming back to you. There are a few things that help you to provide the attention your potential clients deserve.

However, to have the best success with direct mail postcards, you have to go above and beyond. Building a relationship with clients goes a long way in the business world.

By opening up, you are showing your clients that you care about them and their needs and that they can trust you. It is difficult, if not impossible, to build a relationship from one direct mail postcard. That is why it is crucial to have a regular follow-up with your new leads and regular clients.

Going the extra mile, using direct mail postcard marketing, differentiates you from the "also-ran" marketers. It makes it very obvious that you are providing quality service to your clients. It also shows them that they are of utmost importance to you

Throughout the process of following up with your leads and clients, it is vital that you make your postcard design consistent with your business image, to establish and increase the recognition of the postcard, thus increasing your response rate.

Color postcards, including photos, will also increase your response rate. However, we have found that the bright yellow postcard with black type face is just as effective and less expensive.

Direct mail postcard marketing is a great way to keep new leads and clients informed of upcoming deals, while providing quality customer service at the same time. Return buyers and sellers are to be valued, so it is vital that you let them know they are valued. You can do all this and more with direct mail postcards.

Look for my follow up to this post on how to automate your direct marketing and lead capture systems.