The Holidays are Here! Why Now is the Perfect Time to Invest

Psst. I have a secret. A little insider tip, if you will.

Ready?

Okay, here it is: Right now, in the middle of the Christmas season, amidst all the fun and craziness that happens this time of year, it is one of the best times for you to be looking for that first (or next) investment property.

Now, you may be thinking, but it’s Christmas! There is way too much going on! I can barely think straight, let alone make an informed decision on a new property!

To be fair, you have a point. I get it. I know how insane the holidays can be, and I know that this is a busy time of year, where everyone’s schedules are jam-packed and money is being spent at alarming rates, and you just feel like you’re living in a madhouse.

But I also know that this is one of the best times of year to buckle down, put your real estate game face on, and make a move on a new property. Here’s why:

1. You can get a jump on the competition. While everyone else is stuffing their faces with sugar cookies and wrapping presents, you can be scoping out the inventory and working your investment magic. A lot of investors take a break this time of year because the market has slowed down a bit, or they’re busy with holiday obligations. Whatever the case, it means less competition for you.
2. The market is a bit different this time of year. The holidays usually bring about a slowdown in the housing market, with less buyers and sellers and, thus, less inventory. However, for the ones who are staying active, they’re generally much more motivated. Sellers are ready to unload their properties, so you can find great deals with sellers who are usually willing to negotiate.
3. It’s a good time to review and reflect on the previous year. The holidays are typically a time of reflection for people, so it’s a great time to think back over the last 12 months. What’s worked for you? What hasn’t? What needs some work? Not only can this give you fresh perspective and maybe generate some new ideas, it can also be highly inspirational. A new year means new beginnings, right?
4. You can start making changes to improve your investment strategies and processes. Who needs to wait for the new year to start making changes? After assessing your current situation, you can immediately begin to implement improved strategies and processes. You’ll be a step ahead of the competition, who are still recovering from holiday indulgences, and well on your way to a successful new year.

For the savvy investor, the holidays are much more than festivities with family and friends. It’s a time to reflect, focus, and act.