Should I Use Pay Per Click Ads to Support My Business

Pay per click (PPC) campaigns are a good way to jumpstart your advertising efforts. Most folks combine a search engine marketing campaign (SEM) with a pay per click campaign.

The search engine marketing campaign is used to get your real estate website ranked for your keyword phrases. The pay per click campaign's purpose is to generate targeted traffic to your website and help your organic growth in the rankings for Google,Bing,and Yahoo. PPC can get qualified traffic to your call to action on your website right away if managed properly.

Easy way to learn about these type of combination campaigns is to get information from your local SEO company. If they are coordinated properly, you should get qualified clicks on your campaign within 24 to 72 hours. If these are not the clients or qualified leads you are looking for, there just needs to be adjustments made to your campaign.

A good SEO company will communicate with you regularly to see if the click throughs are resulting in new clients for you. Know how often you will receive communication from your PPC coordinator before starting. Bottom line is that you do want to maximize your investment.