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Posted over 9 years ago

Leave Emotions At Home..Get The Best Deal Through Negotiating

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You are now face-to-face with the seller. After running the numbers, their asking price is over what you can pay for it. So now where to go from here? Below are some things that can help work out a deal, so you come out feeling like a winner.

Motivation of the Seller

One of the things I always think about is the level of motivation the seller is in. Do they want cash now, or are they fine sitting on it for a couple months to get top dollar? If they are the latter, then it is oftentimes difficult to talk them down to your number.

However, if they either want cash now or inherited the house (and can’t keep up with paying taxes), then their level of motivation to sell will be different.

Leveraging What They Want

When it comes to negotiating, figuring out what the seller wants can play in your favor (and of course, to theirs). If a person needs cash now due to unfortunate circumstances, you are providing a value for their needs. Being able to close in less time (and with cash) can be very enticing for the seller.

Be a Straight Shooter

Yeah, the price you are offering the seller is oftentimes low(like really low), but you have to be bold about it.

If you are straightforward about your intentions, then it usually works out. People like working with other people who get the job done and will make it easier for them. If you are dealing directly with sellers like I do, they just want the sell to be as clean as possible (which is why you should always go through a title company).

In Conclusion

At the end of the day, you have to remove your emotions from the situation and look at everything from a business perspective. As much as you would like to pay more to help the seller, you don’t want to get burnt on the back end by paying too much for a property.

Now Go And Take Action!


Comments (3)

  1. I really like using their "hot buttons" to keep the conversation moving. If they start to shutdown I use something to the effect of: 

    "I'm a little confused. You said yourself that (insert why they want to sell). So what do you plan on doing if we don't come to an agreement?" 

    ^Tone/demeanor are huge here. Don't come across entitled. Keep their best in mind.


    1. That is wonderfully said! I totally agree with your point. Something I may use in my arsenal 


      1. Reiterating their motivation is a better way to lower price than trying to dig your heels in. You want to feel like you're building a relationship not sound like an auctioneer! 

        Glad I could help! Thanks for the add