Why Does Direct Mail Marketing Work?

O2O – 001 – Why Does Direct Mail Marketing Work?

Jun 13, 2019

Direct mail marketing has been dominating different industries for quite some time now, but have you ever wondered why? In a time where technology rules everything around us, it is fairly easy to forget about what the difference a letter landing in your mailbox can make.

The first thing that generally comes up when thinking about direct mail marketing is that it is a way of getting promotional items to prospective clients in the mail. As accurate as that is, Direct Mail can be used to achieve a lot more than just that.

Let’s take a moment to discuss a very specific niche that is related to Direct Mail but is significantly more profitable than you receiving a brochure for the new restaurant opening in your neighborhood. I am talking about Real Estate Offer Letters.

If you are at all confused by what that means, then you are going through an identical thought process to one that I personally went through less than a year ago when I was introduced to Steven Butala and Jill DeWit of LandAcademy. Together, they have purchased and sold over 16,000 properties while creating millions of dollars in equity without incurring a single dollar in debt.

They created a system where they would send blind offers to people who own vacant land in order to acquire property for below market value price and flip it for profit. These heavily experienced individuals decided to share their method with a group of less than 500 people. That group of people repeats that process to continue to be massively successful and profitable on a daily, weekly, monthly and yearly basis.

Direct Mail Marketing, when done correctly, can yield predictable results and a better response rate than most other forms of marketing. Prospective clients may lose your email in their junk folder but there is a much better chance that they still have the letter they received from you in their mailbox months and even years down the road. I was beyond surprised when I received my first phone call in 2018 from a letter that had been sent out by Steven and Jill in 2009. It is quite amazing to think that a letter sent years ago made enough of an impression to be dug up once the recipient was ready to sell. This has occurred on multiple occasions and continues to happen today.

After years of research and experience, Steven and Jill decided to not only share their method but also created one of the easiest and cheapest ways to apply it without any major headaches and unnecessary hitches.

Everything mentioned above and a whole lot more will be discussed in detail in the upcoming bi-weekly blogs. This is Umar Awan for Offers2Owners, thank you for reading and I will catch you on the next one.

Happy Mailing!