New Years Resolution
For those of us that currently own a mobile home park or are planning to buy a mobile home park one of the biggest obstacles we have is to rent our vacant lots. Face it, it is tough to rent lots with the lack of financing for new manufactured homes to be put into parks or communities.
Many people think that the goal is to rent all 25 or 50 vacant lots in their park. For example, I own a park of 100 lots with 50 vacant lots and I want to rent those 50 vacant lots. That should not be the goal. Remember the movie "What about Bob?" and the concept of "Baby Steps". That is exactly what we should focus on.
Our goal is much simpler, we need to rent one lot without losing any of the rented lots. Then after that goal is accomplished, we repeat.
How do we accomplish this goal? Of course we can keep on doing what we have always done. Run an ad in the paper, put a sign up at the front of the property, place a listing on the internet, or go out and buy a home and move it in to sell it. However, what we should be doing is looking for additional ways to fill our vacant lots. From the master of No B.S. Marketing, Dan Kennedy, I took away a simple concept that goes something like this:
You should not be doing one thing 100 times but rather you should be doing 100 things one time. And for those 100 things that are working keep on doing them as often as possible. So to accomplish our goal, we should think outside the box and start trying some unconventional marketing strategies.
Many people think that the goal is to rent all 25 or 50 vacant lots in their park. For example, I own a park of 100 lots with 50 vacant lots and I want to rent those 50 vacant lots. That should not be the goal. Remember the movie "What about Bob?" and the concept of "Baby Steps". That is exactly what we should focus on.
Our goal is much simpler, we need to rent one lot without losing any of the rented lots. Then after that goal is accomplished, we repeat.
How do we accomplish this goal? Of course we can keep on doing what we have always done. Run an ad in the paper, put a sign up at the front of the property, place a listing on the internet, or go out and buy a home and move it in to sell it. However, what we should be doing is looking for additional ways to fill our vacant lots. From the master of No B.S. Marketing, Dan Kennedy, I took away a simple concept that goes something like this:
You should not be doing one thing 100 times but rather you should be doing 100 things one time. And for those 100 things that are working keep on doing them as often as possible. So to accomplish our goal, we should think outside the box and start trying some unconventional marketing strategies.
Comments (1)
Great points. Incremental steps add up to success. I like to think in terms of quarterly goals. What can I accomplish in the next 13 weeks? Consistency, plus focus, plus diligence, equals full occupancy down the line.
Jon Klaus, about 14 years ago