Ultimate Guide on Social Media to Promote Real Estate Listings

When you're a real estate agent, you need to get eyes on your listings. Social media is a great way to get potential buyers looking at your homes. Ideally, you'll be able to find customers or others to share your listings with their friends and family. There are correct and incorrect ways to interact on social media as a professional too.

Twitter

How to Use It Correctly
To get the most out of Twitter, it helps to use apps and tools to streamline the process. Twitter is a fast-paced social media giant. It can be terribly confusing without using a dashboard to segregate topics and information. Real estate agents can use hashtags and investigate trends currently available to hone in on their right customers.

What to Avoid
Avoid becoming a spam machine in your quest to promote listings. Twitter users will instantly block users who seem overly promotional. With only 140 characters per tweet, it can be difficult to convey complicated information, but you can direct users with informative, funny or witty posts to your site.

LinkedIn

How to Use it Correctly
There are groups to join on LinkedIn that will help you filter your message to the correct readers. Not only does the site have groups for industry topics, there are ways to impact your Google rankings through your profile. This helps your ideal customers reach your doorstep.

What to Avoid
Spam and aggressive self-promotion should be avoided on LinkedIn. Often, some groups are highly moderated. Spammers will be asked to leave if it gets too overwhelming. Craft informative topics and be genuinely helpful to see increased views.

YouTube

How to Use It Correctly
This is a chance to get your listings in front of customers. It's also a chance to let your personality shine. You'll need compelling video and intriguing copy if you want your video shared with others. This is a chance to show a home walk through with interesting facts and tidbits that will engage potential customers.

What to Avoid
While you may not be a video star, you can still have tasteful slides or video with a great voice-over. Make sure the video is interesting and engaging. YouTube users can become bored easily. Make sure it's an exciting topic.

Google Plus

How to Use it Correctly
Google Plus has hangouts where you can have real-time conversations with potential buyers. It's a chance to have an online question and answer period with many people at the same time. Communities are a place where users congregate based on their interests, which is terrific for finding potential buyers.

What to Avoid
As with any other social media platform, stick to being yourself and less sales-oriented. Social media users do not like to be spammed with unsolicited messages. While it's slow growing, Google Plus is expected to last longer than some of the other social media platforms.

Pinterest

How to Use it Correctly
This is the place to share beautiful shots of the interior and exterior of the homes in your listing. Users on Pinterest are looking for fun ideas for home decorating as well as unique features. Add boards to your account and share beautiful, professional shots of the homes. Business analytics will help focus your pins too.

What to Avoid
Pinterest now lets users chat with others in a private chat system. Not all users are aware of this new feature, but you shouldn't cold contact prospects. There's no real way to target local users, but you can add hashtags to make your boards searchable.

Facebook

How to Use it Correctly
With millions of users, it can be tough to be seen in that vast ocean without specific targeting. User's feeds are often a jumble. It might be worth it to purchase ads on the social media site to be seen amidst the noise.

What to Avoid
Like other platforms, users don't like to be spammed with clearly promotional items. They want to be engaged with others who provide value. Make sure you are providing them with valuable information.