The Secret About Experts Part 1

I am very good at apearing to be an expert.  More than that, I am very good at becoming an expert.  I'm an expert marketer. I'm an expert at sales automation. 

Nine monthes ago I wasn't.  I didn't know good copy from bad. I didn't know how to set up a double opt in mailing list. Couldn't tell you what CPA meant. Had no idea how to research keywords and I hated spam because it cluttered my inbox.

 Now I hate spam because it is poorly executed.

How did I become an expert?  I read a lot of books.  I got involved in forums.  I did a quick bit a of research and found out who were the best paid marketers and read every piece of their copy I could find, bought their information products, and when the oppurtunity came up I picked their brain's about everything I could think of.

None of that made me an expert.

Then I learned a secret that did make me an expert. 

I learned that I knew enough; and I put my knowledge to work.

That made me an expert.

None of my client's care there are literally thousands of copywriters that are better than I am.  Nor do they care that I subcontract out webdesign and coding work because I suck at it.

They care that I know things they don't.  They care I use that knowledge to cut their costs and increase their sales.  To them I'm not an expert, I'm the expert.